Late Communist Era Capitalist Cravings: The Pepsi Swap

Commerce & Business, Comparative politics, International Relations, Military history, Popular Culture

During the Cold War not many people outside of the USSR knew of the Russian penchant for it’s ideological rival’s second most popular cola drink. The Soviet Union’s love affair with Pepsi-Cola started with a meeting between Premier Khrushchev and US Vice-President Nixon in 1959. As part of what was a rare cultural exchange for the time, Khrushchev was introduced to the sugary, carbonated beverage, the taste apparently meeting with the Soviet premier’s approval.

⏏️ Pepsi’s role in the Nixon-Khrushchev Kitchen Debate So began a novel bilateral trade. With Russian rubles not valued outside of the USSR, a barter system was forged. The Russian and other Soviet people got to drink Pepsi, in return vodka (in the form of the state-owned brand Stolichnaya) was made available in the US market.

Things went smoothly enough until 1980…the Soviet invasion of Afghanistan threatened the Pepsi deal. Americans boycotted Soviet goods including Stolichnaya…the popular vodka’s sales plummeted in the US. In the late 1980s the Pepsi company—mindful that seven billion Russians were drinking Pepsi each year—hit upon a new and more unorthodox US/Soviet exchange deal.

To keep the Pepsi flowing to Russian consumers, Pepsi accepted a flotilla of ageing Soviet warships in lieu. Taking possession of 17 rusty Soviet warships plus a few other auxiliary naval vessels. The fleet was far from being in A1 shipshape condition, but it enabled the soft drink giant to boast that it possessed the world 6th most powerful navy at the time – on paper if not on water!

(Source: www.naval-encylopedia.com)

Pepsi’s move earned the displeasure of the US military but the company CEO’s slightly disingenuous rejoinder to the Pentagon was that it was dismantling the Soviet fleet faster than they were!*

Pepsi didn’t hang on to the decidedly decrepit Russian fleet for long, selling the warships to a Swedish scrap-recycling business in the early 1990s. A few years later Coca-Cola usurped it’s place in the Russian market.

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* undoubtedly Pepsi’s billion-dollar stake in the USSR remained it’s primary motive

Sites/works consulted: 👁‍🗨👁‍🗨👁‍🗨

’When the Soviet Union Paid Pepsi in Warships’, (Anne Ewbank), Atlas Obscura, 12-Jan-2018, www.atlasobscura.com)

‘ How Pepsi became the 6th largest military in the world‘, (Tom Kirkpatrick, We Are The Mighty, 28-Jan-2019, www.wearethemighty.com

‘Pepsi Navy: When the Soviets Traded Warships for Soft Drinks’, Sandboxx, 06-Nov-2020, www.sandboxx.com

A Doomsayers’ Day Out: The Manic Panic of 1910 over a Passing Celestial Event

International Relations, Natural Environment

We take our leave of the year of Corona, 2020 and enter a new, who-knows-what-will-bring year. With the renewed intensity of the 2nd wave pandemic across the globe, we’ve seen echoes of a return to the panic-buying and manic hoarding of household essentials that characterised the middle months of 2020. But of course there is panic and there is panic! Covid-19 doesn’t hold a candle to the doom-cringing that accompanied the approach of Halley’s Comet to Planet Earth in 1910.

Astronomer Edmond Halley set the whole phenomena of comet prediction in motion back in the early 18th century when, using Newton’s laws of gravity and motion, he determined the periodicity of the recurring comet that came to bear his own name. Halley calculated its return to Earth occurring every 74 to 79 years, marking the first time that science, wresting control from the astrologers and prophets, predicted a future occurrence in nature❆ (prior to Halley astronomers viewed the periodic appearance of the comet as distinct and separate occurrences) [‘Apocalypse postponed: How Earth survived Halley’s comet in 1910’, (Stuart Clark), The Guardian, 20-Dec-2012, www.theguardian.com; ‘Halley’s Comet: Facts about the most famous comet’, (Elizabeth Howell), Space.com, (2017), www.space.com/].

Talking up planetary peril
With Halley’s Comet due to return in 1910, in February of that year the Yerkes Observatory undertook spectroscopic analysis and announced that there was cyanide (poison gas) in the tail of the approaching comet. When he became aware of this, French astronomer Camille Flammarion observed that the comet “could impregnate the atmosphere and possibly snuff out all life all life on the planet”. The “Yellow Press” of the world seized on this, sensationalising the claim (the Comet was depicted as “the evil eye of the sky”). Flammarion’s comment and the alarmist reporting generated widespread public fear and hysteria, triggering all manner of drastic actions in response to the Comet’s imminent arrival. Some people in despair of impending doom went on dangerous alcoholic binges, one person in Hungary even suicided convinced of the probability of global immolation. In America, forebodings of doom accorded with a particular interpretation of the Bible in the Midwest and Rockies states and prompted intemperate reactions to the Comet (farmers selling off all their property, slaughtering their livestock, etc) [‘Halley’s Comet: Topics in Chronicling America’, Library of Congress Research Guides, www.guides.loc.gov/; ‘Memories of Halley’s Comet (1910) – Group Oral History Interview’, SCARC, Oregon State University, www.scarc.library.oregonstate.edu].

1910 Comet over Gary, Indiana

Altering nature and the environment
Elsewhere the (irrational) fear of a huge ball of toxic gas hurtling towards Earth at 190,000 km per hour led some folk to wildly predict dire consequences for the planet – in France the River Seine would be flooded, it was said, it would cause the Pacific to change basins with the Atlantic, and so on [‘Halley’s Comet, Covid-19, and the history of “miracle” anti-comet remedies’, (Sylvain Chaty), Astronomy, 09-Oct-2020, www.astronomy.com/; ‘Fantasically Wrong: That Time People Thought a Comet Would Gas Us All to Death’, (Matt Simon), Wired, 01-Jul-2015, www.wired.com/].

In China the comet kerfuffle contributed to the social and political unrest that culminated in the Xinhai Revolution in 1911, which brought to a close the reign of the last Chinese emperor [James Hutson, Chinese Life in the Tibetan Foothills, (1921)].

Postcard, 1910 Comet (Source: www.sciencesource.com)

Art anticipates life
Interestingly, just four years earlier, pioneering science-fiction novelist HG Wells had provided what many, over-stimulated by the Comet’s presence, saw as a different omen. Wells’ novel In the Days of the Comet pictured a “green trailing trail” plummeting inexorably to Earth…the only difference being that the destruction that  the socialist Wells’ comet was going to inflict on the world was on the “voracious system of capitalism”  [’The Doom of the World’, (Vaughan Yarwood), New Zealand Geographic,  www.nzgeo.com/].

The impending cataclysm brings out the fraudsters
Right on cue with the diffusion of hysteria was the emergence of charlatans and scammers peddling ”sure-fire” remedies to counteract the devastating effects of Halley’s Comet’s impact with Earth (cf. the Donald Trump-endorsed bleach and other quackery claiming to be an antidote to Covid-19). in 1910 there were ‘miracle’ anti-comet pills (comprising sugar and quinine) and a cure-all “Halley’s Comet elixir” (Chaty). Just as Coronavirus 2020 prompted a run on toilet paper and hand sanitiser in the supermarkets, people started panic-buying gas masks while some flocked to their churches to seek divine intervention to save them from the Comet [‘The Halley’s Comet Fuss of 1910’, (Jacob vanderSluys), Jacob vanderSluys, 18-Aug-2020, wwe.jacobvsndersluys.medium.com].

1986 Comet (Image: NASA)

As things transpired the reality turned out to be something of an anti-climax…Halley’s Comet safely passed by Earth, missing it by at least 400,000 kilometres (as it had done previously every 75-76 years for millennia!)✧ and normality returned to everyday life across the globe (Chaty).

Bayeux Tapestry depicting 1066 Comet

Footnote: All down to Halley’s Comet
Coincidences occurring during the periodic passage of the Comet has provided fertile ground for doomsayers. Edward VII’s death in May 1910 during the period Halley’s Comet was visible, was ‘proof’ to many of the Comet’s ‘paranormal’ power to wreak havoc and destruction on the Earth♉︎. Similarly, it was noted that author Mark Twain’s lifespan encompassed the exact duration between the 1835 and the 1910 comets. People in 1066 saw the passage of Halley’s Comet as a foreboding sign…for English king, Harold II, this premonition preceded his loss and death in the Battle of Hastings later in that year. The Great Comet of 1680 facilitated a scientific breakthrough, in this year German astronomer Gottfried Kirch was the first to sight Halley’s Comet through a telescope.

1680 Comet over Rotterdam (Lieve Verschuier)

𖥸 𖥸 𖥸

the next perihelion of Halley’s Comet is predicted for 2061

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❆ Unfortunately Halley himself didn’t live long enough to witness the next cycle of his eponymous comet (1758)

✧ subsequent scientific testing confirmed that the tail of the Comet contained no toxic gas

♉︎ In Julius Caesar Shakespeare wrote, “when beggars die there are no comets seen, The heavens themselves blaze forth the death of princes”