The Rise and Fall of the Greek-Australian Milk Bar: American Dreams with an Hellenic Touch

Posted on April 29, 2023April 30, 2023 by Wolfgang Childerglas

Cinema, Commerce & Business, Inter-ethnic relations, Local history, Memorabilia, Popular Culture, Retailing history

🇬🇷 🇦🇺🥤🇬🇷 🇦🇺

Anyone who grew up in the golden age of milk bars in Australia, from the 1940s to the 1960s, will have a memory of or an association with these erstwhile hubs of suburban and small town social life…for many of that vintage it’d be hanging out inside with friends, indulging in their favourite flavoured milkshake, ice cream or other sweet tooth delight. My own fond recollection is of salivating over chocolate malt sundaes with nuts and taking turns at playing (or tilting) the pinball machine in the back corner of the shop. This treat was an exhilarating antidote to the aftertaste of having spent the preceding six hours toiling away in school confinement.

B&W 4d Milk Bar with mechanical cow & Red Cross-like symbol

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They were such an integral institution during my salad days that I was under the assumption that milk bars had been around forever. In fact they only surfaced in Australia for the first time in the early years of the Depression. The first bonifidé milk bar is generally considered to be the Black and White 4d. Milk Bar which opened its doors at 24 Martin Place, Sydney, in 1932𝕒, it’s conception was the idea of a Greek migrant to the Antipodes, Joachim Tavlaridis, who had Anglicised his name to Mick Adams. Mick had visited the US and had drew on the American diner/soda parlour concept that was flourishing in the US for his inspiration (including American menus, ice creams and chocolate). The distinguishing feature of the Black and White Milk Bar was its singular purpose, it exclusively sold just sodas and milkshakes (in the iconic silver-coloured metal milkshake cups with actual fruit in the shake). Mick was an early entrepreneur in the field, later adding Wollongong, Adelaide, Melbourne and Brisbane shops to his milk bar “empire”. (‘1932: Australia’s first milk bar’, Australian Food Timeline, www.australianfoodtimeline.com). Mick Adams and other Greek-Australian small businessmen like him were the pioneers of the milk bar trade in Australia…typically the shops operating as open-all-hours family businesses, cf. postwar migrant Italians in the vanguard of delicatessen culture in Australia𝕓.

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Greek cafes with a large dollop of Hollywood glitz
The Greek owner-operators in Australia added glamour to their milk bars by infusing the decor with an vibrant American feel…gleaming chrome, neon illumination, plush leather chairs, mirrors, curvilinear Art Deco interiors, soda fountain pumps, snazzy uniforms, American jukeboxes. These early Greek milk bars (and cafés)𝕔 were purveyors of American dreams along with confectionery and sugary flavoured chilled beverages. Macquarie University history academic Leonard Janiszewski describes the agency of the early milk bars as “a kind of Trojan horse for the Americanisation of Australian culture” (‘The story of Australia’s Greek cafes and milk bars’, ABC Radio, Conversations (broadcast 02 May 2016). The milk bar caught on like wildfire—by 1937 there were around 4,000 in Australia, with names like “Olympia”, “The Orion” and “The Paragon”—as they did across the Tasman in New Zealand where the milk bar is known as “the Dairy”.

Milk bars passé
By the 1970s the heyday of the Australian milk bar was well and truly past its use-by-date. Faced with an inability to compete with supermarket chains and multinational-owned petrol stations plus high rents, milk bar closures (together with that of the community corner store) became an increasingly common sight. 7-Eleven-style convenience stores started to pop up everywhere across suburbia to fill the void (‘Remembering the Milk Bar, Australia’s Vanishing Neighbourhood Staple’, Matthew Sedacca, Saveur, 18 January 2018, www.saveur.com).

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One Greek milk bar that did manage to defy extinction for much longer than most was the Olympia Milk Bar in the inner-Sydney suburb of Stanmore. Taken over by the Fotiou brothers in 1959, the Olympia under surviving brother Nick achieved a kind of local iconic status in recent years for its anachronistic novelty…open late, and always dimly lit, ancient chocolate bar wrappers plastered all over, a yesteryear-looking shop locked in a time warp. The Olympia somehow survived to 2018, until the Council decided to close down the dilapidated milk bar.

Postscript: Green plaque fiasco
Attempts since 2017 to commemorate the Black and White Milk Bar as “the world’s first modern milk bar” with a green plaque have met with a roadblock. The plan had been to place the plaque on the original site of the proto-milk bar in Martin Place, Sydney, now the ANZ Tower. The spanner in the works has been the overseas corporate owner of the building who has steadfastly refused to allow the plaque to be mounted on the structure. The matter remains deadlocked with the City of Sydney Council unable to find an alternate, close-by location acceptable to Mr Adams’ relatives (“‘Disrespect’: Frustration grows over plaque for world’s first modern milk bar in Sydney”, Adriana Simos, Greek Herald, 05-Oct-22, www.greekherald.com.au).

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𝕒 a staggering 5,000 customers fronted up on the opening day!
𝕓 Mick’s concept of a modern milk bar was later replicated overseas in various places within the Commonwealth and Europe
𝕔 the nouns “café” and “milk bar” seem to be interchangeable in describing these Greek-Australian run establishments

London’s Worshipful World of Liverymen

Posted on April 12, 2023April 12, 2023 by E Curb Nottus

Commerce & Business, Local history, Town planning

One of London’s most colourful traditions which continues to the present day is the veritable institution of livery companies, the city’s ancient and modern trade associations. The liverya⃞ companies (LC) are Medieval in origin, established in the 12th century by groups of tradesmen, craftsmen and merchants with similar skills and interests. Like the guilds before them they functioned as kinds of trade unions in an embryonic state before the establishment of unionised labour associations.

Traditionally, the core role of the LCs has been to maintain standards and regulate prices in the various industries. The LCs fostered apprenticeships upon completion of which the apprentice became a “freeman” with licence to operate within the city walls (until the 18th century you couldn’t ply your trade within the city unless you were a freeman). An increasingly important auxiliary role of LCs has seen them engage in benevolent and charitable activities aimed at livery members and their families who have fallen on hard times (‘The History of London Livery Companies’, Black Taxi Tour London, 12-Feb-2020, www.blacktaxitourlondon.com).

How one becomes a Livery freeman
There are two pathways to LC membership: serving a term of seven-plus years as an apprentice to a LC “master”; and patrimony, membership passed down from a parent who holds the status of freeman at the time of the child’s birth. There is in addition the entity of honorary freeman, mostly granted to celebrities and politicians by LCs…honorary Company members include Winston Churchill, Nelson Mandela, Margaret Thatcher and Stephen Fry.

Guiding the flock over the Bridge (Source: Metro UK)

With club membership comes privilege
A freeman is by definition a “Freeman of the City of London”, which carries certain privileges, one is the right to stand for election as aldermen or sheriff and if they get that far, even lord mayor. Another popular office open to freemen is ale conner, an elected official who gets to test the quality of new ales (somebody has to do it!). Another quirky privilege for freemen historically was the right to drive a flock of sheep over London Bridge without having to pay a toll. Recently some LCs—specifically the Worshipful Company of Woolmen—have revived this sheep herding exercise across the Thames. A key feature of livery activities is the ceremonial. LC membership affords an excellent opportunity to engage regularly in cosplay. All manner of Liverymen like to don ceremonial robes and march in processions like the Lord Mayor’s Show with no pomp or spectacle spared. Liverymen also indulge in other traditions such as pancake races and the Loving Cup ceremony (‘The traditions of the City of London and its Livery Companies’, CityandLivery, 27-Apr-2018, www.cityandlivery.blogspot.com).

Lord mayors from all walks of life
The office of Lord Mayorb⃞, the annually elected administrative boss of the fabled “Square Mile”, the City of London, has been filled by freemen from the broadest cross-section of vocational backgrounds. Recent lord mayors have been merchant tailors, solicitors, haberdashers, shipwrights, grocers and musicians.

Order of Precedence
As the number of LCs grew a hierarchy of companies evolved with each company designated the prefix “Worshipful Company of ________” and an “Order of Precedence“ established, headed by the Great Twelve Livery Companies – they are in order, Mercers, Grocers, Drapers, Fishmongers, Goldsmiths, Merchant Taylors, Skinners, Haberdashers, Salters and Ironmongers (due to a historic disputation over their place in the seniority, #6 and #7 swap places in the pecking order every 12 months!). The Great Twelve were determined on the basis that they were “the most powerful and influential companies controlling all sorts of aspects of daily life and trade” in the city at the time the sequence was settled (Inspiring City, 27-Jul-2013, www.inspiringcity.co).

The monumental changes in fashion and technology since the LC were in it’s infancy has led to many historic trades, crafts and professions withering away. Others haven’t disappeared entirely, like the Worshipful Company of Bowyers (AKA Longbowstring-makers), but their fundamental raison d’être has shifted markedly…despite the disappearance of the long-bow as a weapon used in war and hunting, the weapon retains a more limited usage today in the sport of target archery. Accordingly the Bowyers Co’s primary focus these days is on charitable workc⃞. In 2010 the LCs of London made benevolent gifts to the sum of nearly £42 million, the majority for education and welfare (‘British Institution: Livery Companies’, Matthew Engel, Financial Times, 22-Dec-2022, www.ghostarchive.org).

A lot of the LCs are still identified by their historic name…the famous black taxi cabs ubiquitous in the city fall within the purview of the quaintly named Worshipful Company of Hackney Carriage Drivers which harks back to the horse-and-cart era. Likewise, the Worshipful Company of Scriveners represents London’s qualified notaries public. Professional practitioners of calligraphy, heraldry and genealogy also come under its ambit. The Worshipful Company of Carmen once represented the drivers of produce carts (carters), now obsolete, so like many in its modern form it devotes it’s energies and finances solely to charitable and ceremonial pursuits.

Tallow Chandlers Co dining hall (Source: tallowchandlers.org)

The Livery Halls
At the present time there are some 110 livery companiesd⃞, 39 of which possess their own premises and some of these have very lucrative property portfolios. Many LCs share with others, eg, the Master Mariners Co’s “hall“, appropriately enough a historical ship HQS Wellington moored in the Thames, is also a venue used by the Scriveners Co. One of the longest functioning livery halls is that of the Worshipful Society of Apothecaries in Blackfriars, parts of its building dates to the 13th century.

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a⃞ the word livery originally described the form of dress worn by retainers of noblemen and by extension was attributed to the specific attire for different trades or crafts

b⃞ not to be confused with the political office of mayor of London (Boris Johnson’s previous gig before Westminster beckoned) whose jurisdiction, Greater London (GLA), is much larger

c⃞ in 1371 London’s arrow-makers split off from the Bow-makers to establish their own distinct LC, the Worshipful Company of Fletchers

d⃞ with several other groups awaiting approval of their LC membership

420 Years Ago, VOC Makes the World’s First IPO

Posted on February 28, 2022November 17, 2023 by funambulator@live.com

Commerce & Business, Economic history, Financial history

Stock Exchange 1.0
The world’s first known stock exchange is thought to be a market established in Bruges, Belgium, around 1309. This operation was a family concern conducted in the home of textile merchant Robert Van der Burse (or Van “ter Buerse/Buerze”). This type of early market which primarily deals with the exchange of commodities, ie, various agricultural products—and in its modern connotation, also with gas, oil, coal, etc—acquired the name ‘bourse’ from its founder. A bourse (typically European in location) is “a market organised for the purpose of buying and selling securities, commodities, options and other investments” [‘Bourse’, Investopedia, www.investopedia.com]. Another early bourse was located in Antwerp<a̷>.

𝕍𝕒𝕟 𝕕𝕖𝕣 𝔹𝕦𝕣𝕤𝕖: 𝕥𝕙𝕖 𝕠𝕣𝕚𝕘𝕚𝕟𝕒𝕝 𝕓𝕠𝕦𝕣𝕤𝕖

The Van der Burse exchange was the first organised market, before this landmark development such transaction processes were unorganised and informal – sellers and buyers would meet up one-to-one at specific meeting places such as town squares to conduct their trade <b̷> [‘Creation of the first stock exchange’, www.citeco.fr].

The Dutch, pioneers of capitalism
For the first ‘modern’ securities market we need to look to Belgium’s neighbours, the Dutch. The Amsterdam Stock Exchange is the oldest such market, founded in 1602 with the establishment of the Dutch East India Company (Verenigde Oostindische Compagnie or VOC). Amsterdam was the first bourse to deal in securities ~~<c̷~~>. The VOC was empowered with quasi-government and monopoly status by the States General of the Netherlands, granted a 21-year charter to conduct all Dutch trade in Asia. In so doing, financial history was made…the VOC was a world first, a public company founded by a state government. Hitherto the Dutch trading environment comprised a number of competing private companies known as voorcompagnieën or “pre-companies”. By the 1602 Charter, the government merged those small, private companies into one “nationalistic Goliath”, VOC, creating a proto-megacorporation.

Raising capital
At VOC’s commencement of business it held an unprecedented initial public offering (IPO). The company’s directors opened up share-holding to all Dutchmen by subscription (while investing 12,000 guilders of their own money up front). The public nature of the share issue was its revolutionary feature, hitherto predecessor companies (like the Oude Compagnie) had raised capital from a small circle of private investors. Some investors balked at the opportunity offered by VOC, wary of tying up their precious savings for such a long period (ten years). Concessions made by the VOC eased these concerns – in a subsequent amendment to the charter, investors were permitted to on-sell their shares to a third party prior to ten years [‘The world’s first IPO’, Lodewijk Petram, The World’s First Stock Exchange’, 15 October 2020, www.worldsfirststockexchange.com].

What would NOT have seemed novel to financial market investors of the day was the ‘office’ for doing business…initially lacking a business premises the VOC—after the fashion of the Bourses’ 14th century Bruges exchange—issued an open invitation for would-be investors to come to the private home of the company co-founder Dirck van Os to do the paperwork and deposit their money. Ultimately, by the time subscriptions closed, some 1,143 individuals <d̷> had invested a total of 3,674,945 guilders in the Verenigde Oostindische Compagnie (including Dirck van Os’ own maid!) [Petram].

ℕ𝔸𝕊𝔻𝔸ℚ (ℙ𝕙𝕠𝕥𝕠: 𝕄𝕒𝕣𝕜𝕖𝕥𝕤𝕎𝕚𝕜𝕚)

Footnote: the VOC’s IPO had profound ramifications, fundamentally altering the nature of investing. Originally intended to facilitate the financing of risky capital-intensive ventures, it “inadvertently created an alternative for investor beyond fixed income investments, marking the beginning of retail investing in equities” [‘World’s First IPO: Dutch East India Co’, Suede Investing, www.suedeinvesting.com].

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<a̷> the most famous bourse today is that of the Paris Stock Exchange

<b̷> including the square in front of the Van der Burse residence

<c̷> printed stocks and bonds, debt and other interests in companies, government and private businesses

<d̷> in addition to the six directors

Lakewood Park, Ca Housing Development, the West Coast Answer to Levittown

Posted on October 18, 2021October 19, 2021 by funambulator@live.com

Built Environment, Commerce & Business, Futurism, New Technology,, Regional History

In 2018 I posted up the two blogs linked below on the topic of Levittown, the postwar mass housing construction phenomena in the east of the United States.

https://www.7dayadventurer.com/2018/10/11/levittown-the-attainment-of-an-affordable-upwardly-mobile-home-and-lifestyle-for-some-part-i/

https://www.7dayadventurer.com/2018/10/13/levittown-the-attainment-of-an-affordable-socially-upwardly-mobile-home-and-lifestyle-for-some-part-ii/

Source: dustyoldthing.com (screen shot)

Lakewood, Ca. (Image:City-Data.com)

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In the late 1940s Bill Levitt’s New York company started constructing a series of new housing estates in the Atlantic seaboard states, succeeding in building affordable houses in double-quick time and on a mega-scale. Not long after Levittown showed the way, a triad of developers in California started planning their own gigantic scale home building project in Lakewood, Los Angeles County, to reap the rewards. The three ’amigos’, Ben Weingart, S Mark Taper and Lou Boyar, formed the Lakewood Park Company (LPC) and bought close on 3,500 acres from the Montana Land Co (previously sugar beet and lima bean fields adjacent to the city of Long Beach)¹. With Weingart’s extensive connexions in LA financing circles, the LPC got backing to the tune of $8.8 million from the Prudential Insurance Co, and were cleverly able to exploit a legal anomaly, leveraging a stack of federal finance to pay the large part of the private project’s expenditure [Kevin Starr, Golden Dreams: California in an Age of Abundance, 1950-1963, (2011)].

Photo: lakewoodcity.org

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A frenetic work schedule
The LPC utilised the same approach to construction as the Levittown developers. Every aspect was coordinated, synchronised like clockwork, the 4,000-strong work force was divided into 30 separate teams each with their own specialised task. Rapidity of construction was achieved by adopting the production efficiency methods learnt during WWII, foundations were laid post-haste (15 minutes to dig the hole by machine and not much more to fill it with concrete). Output was phenomenal, they were building around 40 to 60 new houses a day² (even managing in a single day to reach a record tally 110!).
Selling the American Dream
When Lakewood Park’s subdivision of model homes—complete with a “Tile Pullman lavatory” and a built-in ‘Pulverizer’ garbage disposal unit in the kitchen—was opened up to the public, the sales office was inundated with aspiring home-owners all seeking their piece of the “Father Knows Best’ fantasy lifestyle. One salesman sold 107 of the homes in a single hour [‘A New Kind of City…Lakewood’, Los Angeles Almanac, www.laalmanac.com]. Many were “sold off the plan” at a time before that term was in vogue. The cost for a Lakewood ‘model’ mostly ranged from $7,500 to $9,500. Like Levittown, Lakewood Park particularly appealed to WWII veterans who under the GI Bill were guaranteed advantageous terms, no down payment and 4% interest over 30 years. Lakewood’s population exploded – what was a small unincorporated village in 1950 became a ‘city’ with in excess of 70,000 inhabitants by 1953.

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We’re all white thanks!: ‘Paradise’ homes for the white middle class
Again as with Levittown the ugly spectre of racism raised its head in the Fifties Lakewood Park ‘model’ lifestyle. One former sales manager for the LPC explained that his part of his role involved guided homogeneity, dissuading black (and Latino) families from buying into the estate on the grounds that the overwhelmingly white neighbours would object to their presence on the same block. This was part of a wider practice of “steering buyers into racially defined neighbourhoods” which persisted into the 1960s…the developers’ rationale being “that racially mixed communities (they believed) would not retain their resale value” [‘Suburban pioneers’, Lakewood City, www.lakewoodcity.org].

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Developers with “laugh-lines around their pockets”
A Senate hearing in 1954 troubled by the development’s ramifications concluded that the bulk of the profits from Lakewood Park‘s land sales and retail development ended up in the pockets of the LPC syndicate…finding that Weingart, Boyar and Taper in fact risked very little of their own money on the venture (about $15,000 altogether) by being able to (legally) rely on the accessible federal financing. Against their meagre personal outlays, newspapers estimated that the triumvirate made nearly a cool $12 million each from the deal (‘Lakewood California History’).

Photo: City of Lakewood historical collection

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Footnote: The Lakewood Plan, “Contract City“
Lakewood became an incorporated city in 1954—following a divisive community campaign and an attempt by larger neighbour Long Beach to absorb it—but of a unique kind. Foundation attorney John Todd and the developers opted to contract out the new city’s essential municipal services to LA County (police force, fire brigade, sanitation services, etc), an innovation (Lakewoodisation’) later copied widely in California and in other states (‘A New Kind of City…Lakewood’). The stated reason for going the “minimal city” route was financial efficiencies, but Gary Miller argues that self-advantage was the real purpose, allowing the wealthy to “insulate (their properties) from the burden of supporting public services…(thus) zoning out service-demanding low-income and renting populations”, “fueling white flight from Los Angeles” [quoted in Mike Davis, City of Quartz: Excavating the Future in Los Angeles, 1990]

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¹ the farming enterprise was known as the “Montana Ranch”…ironically, the land Weingart, Boyar and Taper bought included village housing estates which under Montana Land’s restrictive races covenant they as Jews would be barred from living in [‘The Lakewood Plan: Homeownership, Taxes, and Diversity in Postwar Suburbia’, Ryan Reft, Kcet, 16-Jan-2015, www.kcet.org]

² a house completed every 7½ minutes!

³ enticing the retail department giant the May Company as the mall’s flagship store

⁴ which had led to Levittown residents when returning home at night mistaking other houses for theirs’

Just blogging away … doing the hard blog

Continuing the search for signs of Intelligent Life in the University.

Commerce & Business

The Rise and Fall of the Greek-Australian Milk Bar: American Dreams with an Hellenic Touch

London’s Worshipful World of Liverymen

420 Years Ago, VOC Makes the World’s First IPO

Lakewood Park, Ca Housing Development, the West Coast Answer to Levittown