The Architectural Folly of Portmeirion: Faux Italian Riviera on the North Wales Coast

Built Environment, Cinema, Popular Culture, Regional History, Social History

Gobeithio y gwnewch chi fwynhau eich arhosiad yma.

“We hope you have a pleasant stay in Portmeirion.”

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Image: nytimes.com

British architect Sir (Bertram) Clough Williams-Ellis spent half a century (1925 to 1976) on a pet construction and town planning project in the Snowdonia region of North Wales, handcrafting his ideal of a village from scratch. The eccentric, autodidactic architect with a penchant for wearing knickerbockers called his back country village “Portmeirion”, drawing inspiration for his Welsh labour of love from the Italian Riviera fishing village of Portofino. What Williams-Ellis created was a scaled-down village comprising a picturesque patch-quilt of individual buildings built primarily for decoration, known in the architectural business as follies.

Photo: Pinterest / M Serigrapher

Piecing together the mosaic
Architecturally, Portmeirion is “an eclectic pastiche” (Gruffudd 1965) with stylistic borrowings from Gaudi, the Mediterranean and the Italian Renaissance, from the Arts and Crafts Movement and from Nordic Classicism et al, juxtaposed and intertwined together. Trompe l’oeil windows, Baroque murals, gargoyles, inverted copper cauldron, Classical details, all contributing to a quirky, multi-coloured panorama of buildings with a Mediterranean feel – in North Wales. Williams-Ellis sourced materials from disused estates and ruined castles across the UK for the village. (“Portmeirion Village: Fifty Years Since The Welsh Resort Starred In TV’s Iconic ‘The Prisoner’”, John Oseid, Forbes, 22-Mar-2017, www.forbes.com). Williams-Ellis’s use of salvaged fragments led him to describe his creation as “a home for fallen buildings”.

Portmeirion’s creator (Source: Portmeirion Village)

Reconciling structures with landscape
Williams-Ellis was a champion of preserving rural life, inspiring a Welsh movement, CPRW, guardians of Cymru Wledig…his philosophy applied to architecture was that “the development of a naturally beautiful site need not lead to its defilement”, new buildings, done well, could enhance the landscape (‘Portmeirion: A Passion for Landscape and Buildings’, Rachel Hunt, Gwanwyn, Spring 2018, cprw.org.uk). For the site of his cherished Italianate village William-Ellis choose a “neglected wilderness” which had formerly been part of the Aber Iâ① estate. Over the years the constituent parts of the village took shape – the Citadel (an Italianate campanile (bell tower)), Battery Square, Village Green, Gothic pavilion, Bristol Colonnade, blue-domed Pantheon and statue of Hercules, Italianate landscaped gardens. The Victorian manor from the old estate was transformed into the village hotel. The plan had been to incorporate a 19th century castle, Castell Deudraeth (named after an extinct 12th century castle in the locale), but this didn’t happen in Clough’s lifetime. Since 2001 the castellated building has functioned as a hotel for Portmeirion tourists.

Source: wheretogowithkids.co.uk

Academic architecture hasn’t rated Portmeirion highly, tending to dismiss it as an “idiosyncratic playground of little interest”, a mere “hodge-podge” of differing styles (Manosalva, M.A., 2021. One-man-band: Clough Williams-Ellis’ Architectural Ensemble at Portmeirion. ARENA Journal of Architectural Research, 6(1), p.3. DOI: http://doi.org/10.5334/ajar.268). Not that this in any way deflected Williams-Ellis from single-mindedly pursuing his own peculiarly personal architectural vision of a “fantasy village”②… the architect freely admitted to taking what he described as “a light opera approach”, wanting to give people architecture that was pleasurable and fun to behold and enjoy.

‘The Prisoner’ being filmed on site (Source: radio times.com)

Sixties‘ TV spy culture augments the Village’s celebrity and tourism
While Portmeirion’s uniqueness guaranteed its fame and its standing as a niche holiday resort, its selection as the set for a cult 1960’s TV series magnified that fame exponentially. The Prisoner, a Sci-fi dystopian series, created by and starring Patrick McGoohan, was filmed in and around the village in 1966-67. The 17-episode series about a government agent who finds himself mysteriously transported to a beautiful, charming but bizarre community—where for inhabitants, imprisoned betwixt mountains and sea, there is no escape — a community impersonalised to the point where everyone is a number and no one knows who’s in charge. The Prisoner‘s enduring cult status has ensured a constant stream of loyal fans from far and near making the pilgrimage to Portmeirion each year (Covid permitting). The local tourist industry has done its bit to capitalise with a Prisoner souvenir shop, tours of the film locations, etc. The giant chessboard in the square which appeared in the TV show has been (permanently) reconstructed to further cash in on the series’ appeal.

Beatle George visits the Village – “fab!” (Source: North Wales Live)

Endnote: Enticing the rich and famous
A host of celebrities can be numbered among the endless throng of visitors to Portmeirion over the decades…GB Shaw, HG Wells, Bertram Russell, Frank Lloyd Wright③, Brian Epstein, George Harrison, to name but a few. Noel Coward wrote the first draft of his comic play Blithe Spirit during a stay at the seaside resort.

① Welsh: “ice estuary”

② when his architectural “day job”, designing other people’s houses and buildings in various parts of the UK and Ireland allowed it

③ apparently FLW approved of the architecture of the place