Caedmon to Audible: From Spoken-Word LPs to Audio Book Bonanza

Creative Writing, Leisure activities, Literary & Linguistics, Media & Communications, Memorabilia, Old technology, Popular Culture

The “Groundhog Day” existence of coronavirus, with people ‘sentenced’ to indeterminable periods of isolation and lockdown inside four square walls, has been a boon to the pursuit of leisure activities※. Social media platforms have gone “gang-busters” – Twitter, Instagram, Facebook, Zoom, and Snapchat and TikTok (for the Gen-Zs) among others. Streaming services like Netflix, Amazon Prime and Stan, ditto. In this year like no other, Audible tell us that audio books are more popular than ever – a trend promoted undoubtedly by Audible’s own deft marketing (eg, during Covid-19 they are streaming a selection of children’s stories free to the public). The uptake of Borrow Box loan activity in 2020 underscores this assertion.

Cohen & Roney 1952: taking the 1st steps for audio booksellers (Photo: Lib of Congress Blogs)

Audio books (ABs) in one form or another have been around a long time, arguably the pioneer in the area of spoken-word records was Caedmon Records, the first to hit the mark with a mainstream audience. The Caedmon company evolved out of the initiatives in 1952 of two 22-year-old female college graduates (Barbara Cohen and Marianne Roney) in the US to record a poetry reading by Welsh poet Dylan Thomas. The popularity of the poetry album which included A Child’s Christmas in Wales laid the groundwork for today’s AB industry. The development of technology assisted the progression of “spoken books”… from the first LPs (Long-playing records), emerging in the 1930s, which gave way to tape cassettes in the 1960s and 70s, which in turn lead later still to compact discs [‘Caedmon Records and Audiobooks, (HarperCollins), www.200.hc.com].

My own personal history as a consumer of spoken-word records begins with the aforementioned Caedmon, circa 1977. In the mid-Seventies I had watched several films in a series of commercial releases under the title “American Film Theatre”, film adaptations of a number of well-known plays…the series which utilised Lord Olivier as its promotional face included Galileo (Brecht), Rhinoceros (Ionesco), Luther (Osborne), The Homecoming (Pinter) and The Iceman Cometh (O’Neill).

At the time I came across vinyl 78s of two of the plays-to-films in the series—Butley (Simon Gray) and A Delicate Balance (Edward Albee)—in a tiny spoken-word section of a second-hand record shop. Snapping them up, this marked my first foray into the (at that time) still embryonic world of collecting ABs.

Audio books then were pretty much unknown in retail record departments and shops… major book retailers were yet to cotton on to the potentiality of thus broadening the market for their products, and online goliaths like Amazon were yet to come into existence. I remember that I got my first spoken-word cassette by (pre-online) mail order from the Royal Blind Society in 1978. The RBS had more incentive than anyone else to embrace “talking books”, an innovation which opened up a whole new world of leisure for the visually-impaired. The first (double cassette) AB that I purchased was a BBC recording of Rosencrantz and Guildenstern Are Dead by Tom Stoppard.

Since that time the audio book industry has exploded with heavyweights like Hachette Audio, HarperCollins, Macmillan, Penguin Random House and Simon and Schuster, all with significant “skin in the game”. Lording over all these competitors is Audible (Amazon), unchallenged as the dominant market leader. Even before the pandemic the global AB market was valued at US$2.67 Bn in 2019 (wwwgrandviewresearchcom/]. The coronavirus is sending that worldwide sales trajectory even higher (US audio unit sales are up 16% dwarfing the book market growth of the industry as a whole (wwwthenewpublishingstandardcom/)).

The success of audio books has been welcomed by the book industry as a positive addition (cf. the advent of Kindle and e-books which raised fears of ‘cannibalisation’ of the main product). The takeaway from the AB phenomena is that the aural experience is a different one, and that ABs (according to a Deloitte report) tend to attract a younger demographic that is less inclined to read print books [‘A word in your ear…why the rise of audiobooks is a story worth celebrating’, (Alex Preston), The Guardian, 02-Aug-2020, www.theguardian.com].


The versatility of audio books is behind its blossoming into an integral part of the literature landscape for ‘readers’. ABs can be integrated easily into one’s life in all manner of ways that are not confined to a sedentary or stationary state – while exercising, walking, jogging, cycling, in the gym, while cooking, doing housework, driving a car, commuting, etc [‘Audiobooks: The rise and rise of the books you don’t read’, (Clare Thorp), BBC, 06-Jan-2020, www.bbc.com].

For many buyers of audio books a factor in choosing a title is the reader itself. Having “A-list talent” and the “dulcet tones of a familiar voice” as reader certainly can add value to the product✦, but big names only work if they have a genuine connexion with the material (Thorp). Some ABs work better when the author doubles as reader, this particularly applies to memoirs and non-fiction titles. Having this can convey to the listener a more authentic experience of the subject’s journey. For myself, the AB experience that I most enjoyed was John Lithgow’s brilliant reading of Tom Wolfe’s Bonfire of the Vanities. Character actor Lithgow brought such an energy to the reading, greatly enhancing the flavour and tone of Wolfe’s biting satire on greed and status in NYC (in marked contrast to the disappointing Tom Hanks movie version), probably my all-time favourite AB.

Another memorable audio book collection I would place high on my AB order of merit are the recordings of Samuel Pepys’ Diaries (readings by Kenneth Branagh and a BBC dramatisation). From both sets of recordings I got a real “living history” insight into Pepys’ thought processes and compromised behaviour—flaws and virtues, so redolent of that of the modern bureaucrat—and of the everyday life of an event-filled London in late Stuart Britain.

One of the reasons I took to audio books is that it offered me a way into critically acclaimed works of fiction that in print form I had found Sphinx-like and impenetrable. Back in the 1970s I made several attempts at reading the 754 abstruse and puzzling pages of Joyce’s Ulysses before raising the white flag in defeat. Ulysses’ emergence in the AB format in the, must be late Eighties/early Nineties (albeit in an abridged four-CD form) was the key I needed to unlock the stylistic labyrinth of Joyce’s prose. ABs also let me get a handle on that other Irish author of literary complexity Flann O’Brien, and his convoluted metafiction maze The Third Policeman.

FN: Cædmon
Caedmon, the name chosen by Cohen and Roney for their revolutionary business enterprise, was the name of the first known English poet (flourished late Seventh century AD), a Northumbrian cowherd turned exponent of Old English (Anglo-Saxon) verse poetry.

——————-——————-——————-—————

※ another pastime, gaining impetus in the lockdown and perhaps capturing the zeitgeist of 2020 is doomscrolling – the social media practice of continuing to read long streams of news feeds which are disheartening in content

the term as I recall more in currency at the time than audio books

print books managed to repulse the challenge from e-books in part due to pricing strategies which disincentivised e-book purchasing [Amazon’s Audiobook Boom’, (Alex Shepard), The New Republic, O3-Jul-2018, www.newrepublic.com]

✦ the rise of ABs has provided a source of peripheral work for some actors, a very welcome and in some cases lucrative sideline

Pinball in the Drain: The Peoples’ Arcade Game On Tilt for Three Decades

Leisure activities, Local history, Memorabilia, Popular Culture, Social History, Society & Culture

The United States over the years has had a mania about banning lots of things—there’s been an unspoken exemption granted to bad taste—but one of the more curious  prohibitions in the 20th century was that on the seemingly innocuous pinball machine. 

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In the early 1930s the Gottlieb Company of Chicago introduced the first coin-operated, machines, the “Baffle Ball”. The timing was right, the Great Depression had hit, playing pinball was a cheap and accessible form of entertainment for the financially impoverished masses, and the machines caught on. A few years later machines became electromechanical and automatic score counters were added, making games more appealing [“The History of Pinball Machines and Pintables”, BMI Gaming, www.bmigaming.com/].

The moral legislators
By the time of America’s entry into WWII pinball’s popularity had grown exponentially. Not all sectors of American society however were enthusiastic about the game. Churches and school boards harboured a perception of pinball as corrupting the morals of American youth, asserting that children would steal coins and skip school to play. Lawmakers too viewed pinball negatively because they saw it a game of chance and thus was a form of gambling. They shared the view that it “a time and dime-waster for impressionable youth”. Legislators were also suspicious that it may be a “mafia-run racket” because of Chicago’s centrality in pinball machine manufacturing, a “hotbed of organised crime” [“That Time America Outlawed Pinball”, (Christopher Klein), History, upd. 22-Aug-2018, www.history.com ; “11 Things You Didn’t Know About Pinball History”, (Seth Porges), Popular Mechanics, 01-Sep-2009, www.popularmechanics.com].

⍌ City authorities vandalising the machines
(Source: Chicago Sun-Times)

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New York City’s crusade against the pinball
The mayor of NYC, Fiorello LaGuardia, took these perceptions to heart, launching a very proactive approach to rid the city of these “insidious nickel-stealers” by ordering the police force to make “Prohibition-style pinball raids” on candy stores, bowling alleys, speakeasies, cigar stores, drugstores, amusement centres, etc [“The Mayor Who Took a Sledgehammer to NYC’s Pinball Machines”, (Conor Friedersdorf), The Atlantic, 18-Jan-2013, www.theatlantic.com]. Illegal pinball machines and slot machines were confiscated and some were smashed in staged, publicity-conscious showcases (Klein).

LaGuardia’s anti-pinball machine crusade took on extra zeal after Pearl Harbour, which allowed him to characterise it as a patriotic cause…the line run by the NYC mayor was that the copper, aluminium and nickel components of the outlawed machines could be better utilised in the materiel requirements of America’s war efforts (Klein). This didn’t prevent many machines ending up dumped in NYC harbour.

⍌ 1963 ‘Swing Time’ Gottlieb machine

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Banned, but not eliminated

Other cities were quick to follow NYC’s example, Including Chicago, Milwaukee, Los Angeles and New Orleans, with pinball bans extending across the country. Other cities like Washington DC didn’t go as far but prohibited children from playing it during school hours. The inevitable consequence of banning was to drive pinball activity underground (resurfacing in places like the back rooms of ‘porno’ book shops). Thus marginalised, pinball become “part of rebel culture” (Klein).

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Roger Sharpe, “calling the shot!” 
(Source: IFPA)

The long ban, ended by a ‘Sharpe’ player Remarkably, the outlawing of pinball machines persisted until the 1970s – despite the technical innovation of “flippers” (pivoted arms activated to propel the ball back up the table) introduced in Gottlieb’s 1947 “Humpty-Dumpty” machine which made the game more one of reflexes (skill) than of chance. Finally, in 1974 the Californian Supreme Court, accepting the skill component, overturned the prohibition in that state. In 1976 NYC councillors were still skeptical about pinball and it took a spectacular courtroom demonstration by one of the game’s top exponents, Roger Sharpe, to break the impasse. Sharpe won over the doubters by nominating beforehand which lane he would propel the ball through and then making the shot, demonstrating that patience, hand-eye coordination and reflexes, not luck, were the ingredients for success in the game [“How One Perfect Shot Saved Pinball From Being Illegal In The US”, (Matt Blitz), Gizmodo, 19-Aug-2013, www.gizmodo.com.au].

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An “Indiana Jones” Williams machine with revolver for plunger

With the ‘liberation’ of pinball, player interest revived in the late Seventies, but it was a short-lived triumph. The advent of video games provided compelling competition (the newer technology requiring fewer repairs and less space). By the Nineties the writing was on the wall for arcades and the coin-op industry, as home video-games and the internet were rendering them obsolete [“The First Family of Pinball: Meet the local wizards behind the game’s huge resurgence”, (Ryan Smith), Reader, 03-May-2018, www.chicagoreader.com]. In any case, the repealing of the prohibition wasn’t uniformly implemented…Chicago city authorities resisted, still associating pinball machines with “nests of gangs and drugs” for juveniles [“Chicago once waged a 40-year war on Pinball”, (Ryan Smith), The Bleader, 03-May-2018, www.chicagoreader.com]. Prohibition in Kokomo, Indiana, was not ended till 2016 [“Pinball—once a source of vice and immorality—now, legal in Kokomo, Ind., after 61-year ban”, (Ben Guarino), Washington Post, 15-Dec-2016, www.washingtonpost.com].

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PostScript: Surviving if not exactly thriving
Today, the Stern Pinball Co (Chicago) is the only manufacturer of machines left in the business in America. If not played by casual gamers in anything like its numbers in the “Baby Boomer” era (except in video game mode), it has experienced a resurgence of sorts – as an annual series of professional tournaments (Stern Pro Circuit)  (among its internationally ranked seeds are Roger Sharpe’s two sons).

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Roger Daltry (Tommy “Pinball Wizard”) at the controls 

 Seth Porges identifies something quasi-religious in the anti-pinball position, a “temperance-fuelled” belief that the activity was “a tool from the devil” corrupting young people (Friedersdorf)

 the councillors were also persuaded to overturn the ban by the eloquent testimony mounted by Sharpe, who went on to be a pinball star witness in subsequent, successful hearings in other states. Another factor in the outcome may have been revenue-raising, eg, Mayor Daley in Chicago wanted to lift the ban so as to tax individual machines and licensing operators (Smith, “Chicago once waged”)

 the rebel image remained into the late 1960s and ‘70s with the anti-establishment tone of The Who’s rock opera about a “pinball wizard”, Tommy

 it was a similar story in Nashville, TN, for anyone under 18, and in some places and times it is still illegal – such as on Sundays in Ocean City, N.J. (Porges)

Wondrous Origins of Wonder Woman

Biographical, Creative Writing, Gender wars, Leisure activities, Literary & Linguistics, Media & Communications, Popular Culture

In a way the Wonder Woman story starts in Medford, Massachusetts, at Tufts University, in the 1920s. William M Marston, a young progressive and unorthodox psychology professor, teaches his own DISC theory to his students. One particular female student takes a shine to Marston’s DISC ideas and to the professor himself. Next thing we know Marston immerses himself in a ménage a trios with the student (Olive Bryant) and his (initially quite reluctant) wife Elizabeth. The polyamorous relationship allows Bill to explore a latent interest in BSDM and arrive at the conclusion that women are the “love leaders” of society, predicting that women would “take over the rule of the country, politically and economically, within the next hundered years” [Tim Hanley, Wonder Woman Unbound: The Curious History of the World’s Most Famous Heroine, (2014)].

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(Source:
www.money.org/)

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1st sighting of  the pioneering super-heroine: Marston uses the pseudonym “Charles Moulton” for the Wonder Woman comic books

Marston over the years tries his hand at many things in addition to psychology —inventing a systolic blood pressure test (which contributes to the development of the polygraph); writing screenplays for early silent films; authoring self-help books—without ever really attaining a measure of lasting success in any. Marston’s venture into creating comic books in 1940 turns that trend around. Always looking for a new business opportunity, especially after finding himself on the outer in academe, Marston finds a new way to champion his faith in female superiority by creating Wonder Woman, the first super-heroine in comics.

Wonder Woman on the lie detector

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Marston’s ‘superwoman’
Having successfully pitched the idea to DC Comics boss Max Gaines, Marston’s Wonder Woman debuts in 1941 in All Star Comics #8, with cartoonist HG Peter supplying the pencilling which have a touch of art nouveau about it. Marston embodies WW with all the attributes and values that added up to his idea of perfect femininity (based seemingly on an amalgam of the brace of women in his life, Elizabeth and Olive). The make-up of WW’s character reflects Marston’s fascination with Greek mythology. She is depicted as an Amazonian princess , as “strong as Hercules”, “wise as Athena” and “beautiful as Aphrodite”. Garbed in a sexy but patriotic suit of star-spangled red, white and blue, her accoutrements are distinctively martially potent – including the “Lasso of Truth”, a device to compel people to tell the truth (an idea germinating from Marston’s lie detector prototype). WW wears indestructible bracelets which deflect bullets, a golden tiara which doubles as a projectile and an ‘invisible’ jet to whisk herself away from danger [Wonder Woman Psychology: Lassoing the Truth, edited by Travis Langley & Mara Wood (2018)].

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Wonder Woman, a comic book gender transgressor
In the comics of the 1930s prevailing cultural norms are reinforced,  superheroes are male by gender and violent in method – the stereotypical depiction of women was commonly restricted to evil seductresses, the girlfriends of heroes (eg, Lois Lane) or their ‘helpmates’. Wonder Woman represents a radical departure from the norm, her shtick is fighting fascism in America wherever she finds it – using her brains rather than the heavy-handed brawn exhibited by Batman, Superman and co. [‘A Psychologist and A Superhero’, (Margarita Tartakovsky), Psychology Central, updated 15-Mar-2019, www.psychcentral.com].

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Wonder Woman, “deer-hunting”

Comic bondage and a moral backlash
Marston is able to indulge one of his most cherished psychosexual beliefs through Wonder Woman, that “women enjoyed being bound”. In the comics it appears as a standard contrivance, we find WW being tied up by villains as some point or other in the story line. Sometimes WW herself ties up women, and to accentuate the kinkiness  of her character, dresses them in deer costumes for a mock cervid hunt through the forest [‘Wonder Woman (comic book)’, Wikipedia, http://en.m.wikipedia.org]. The BSDM preoccupation reflects a personal fetish of Marston’s but also can be linked back to the powerful influence the suffrage, feminist and birth control movements has on him (pioneering birth control activist Margaret Sanger was Olive Byrne’s aunt) . Wonder Wonder is an instant hit for the comic book-reading public (eventually reaching a weekly readership of five million), drawing the opprobrium of America’s moral guardians who object to the torture motif running through the stories, also considering WW’s outfit to be far too skimpy [‘The Surprising Origin Story of Wonder Woman’, (Jill Lepore), Smithsonian Magazine, October 2014, www.smithsonianmag.com].

   Justice Society of America

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At DC Comics Wonder Woman is invited to join the Justice Society of America (DC’s superhero team in the “Golden Age of Comic Books” as the period was known). WW’s elevation is hardly a step forward for gender advancement however as her designated role in the JSA is that of secretary for the male superheroes, while the ‘boys’ get on with the heroics of protecting the world from the designs of global criminal masterminds [‘The Truth About Wonder Woman’, Robert Kirkman’s Secret History Of Comics, (US documentary)].

Marston doesn’t get to appreciate the success of Wonder Woman for long, he contracts a form of cancer and dies in 1947, still in his early fifties (for the last two to three years he has an assistant, Joye Hummel, who helps ghost-write the WW stories when he is too ill). With the reins of the Wonder Woman comics passing from its originator to new hands, the iconic super-heroine’s persona and fortunes would undergo a number of transformations over the decades to follow.

Initial sketch of WW by HG Peter (1941) 

(Source: Smithsonian Libraries)

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  Marston believes that the behavioural expression of emotions could be divided into four primary types – Dominance, Inducement, Submission and Compliance [‘William Marston’, www.discprofile.com/]

Elizabeth and Olive each have two children to Bill and everyone live under the same roof

like Superman, Batman, etc, WW has a civilian alias – Diana Prince

such scenes may also have inspired by Byrne giving Marston a window into the activities of her sorority at Tufts University – “baby parties” where dominatrix women bind and discipline submissive sorority members [‘Curious Traditions of Times Past: Baby Parties’, (Yim Walsh), Tufts, 18-Sep-2014, www.dca.tufts.edu]

from this exposure Marston learns that the breaking of chains is “a powerful feminist symbol of emancipation” [‘A look back at Wonder Woman’s feminist (and not-so-feminist) History, (Michael Cavna), Independent, 30-May-2017, www.independent.co.uk].

♋️ ♋️ ♋️

Building a Better Bike: The Evolution of the Modern “Safety Bicycle”

Leisure activities, Old technology, Popular Culture, Society & Culture, Sport

The absence of cars in cities during the coronavirus lockdown has been a boon to cyclists, both for the recreational kind and for commuter cyclists. There has been an “unprecedented surge in popularity” of bicycle traffic—even in the land of the automobile, the United States—with many bike shops since March reporting a doubling of their average sales…such is the demand now that bike manufacturers can’t build them fast enough [‘Cycling ‘explosion’: coronavirus fuels surge in US bike ridership’, (Miranda Bryant), The Guardian, 13-May-2020, www.theguardian.com ; ‘Australia is facing a ‘once in a lifetime opportunity’ as cycling booms, advocates say’, (David Mark), ABC News, 16-May-2020, www.abc.net.au ] DA6811A6-36BE-4DE2-8932-FD04CEA9AE65

The renewed present enthusiasm to take up bike-riding in response to the pandemic recalls earlier periods of “bike-mania”in the West—late 1860s to mid-1870s and the 1890s—as the humble bike was evolving into its modern form. Credit for the basic look of the standard, no-frills bicycle as we we think of it today is generally given to John Kemp Starley for his 1885 invention, the “Rover Safety Bicycle”. The Rover’s similar-sized wheels, chain drive attached to the crankshaft and rear wheel, diagonal frame and relative lightness (20kg) retains the basic design of the modern bicycle [‘Pedal Your Way Through the Bicycle’s Bumpy History’, [Evan Andrews),

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The bike by various other names

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1890s, the world gone crazy for the bicycle

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(Image:

Instrument of freedom and independence
Health-wise physicians gave their approval. And ordinary folk suddenly were able to explore the countrysides, visit towns and places – far and near. Just about everyone, it seems, got into the act of riding bicycles – royalty and rulers in places like Russia, Zanzibar and Afghanistan took up cycling; First-wave feminists – Susan B Anthony declared that “bicycling emancipated women more than anything else”; women were especially enthusiastic as the activity allowed them to escape their voluminous and cumbersome Victorian skirts for more practical attire such as bloomers. When the lighter, less unwieldy safety bicycles came along, police in the UK were quick to adopt them in their work. Likewise, the NYC police commissioner Teddy Roosevelt mounted the city police on bikes to apprehend the new “public danger” of ‘scorchers’ (“speed demon” cyclists ) (Smith).

The conventional explanation for the demise of the bicycle boom is the rise of the commercially-viable automobile, but other factors may have contributed to the bicycle’s decline, such as the rapid growth of the early mass transit systems such as streetcars and trams which were a more practical alternative to bikes, especially in bad weather (Britannica).

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(Source: Aspetar Sports Medicine Journal)

Endnote

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