The Land That Banned Beer for the Greater Part of the 20th Century

Public health,, Regional History, Social History, Society & Culture

It is the prohibition that makes anything precious
~ Mark Twain

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Prohibition, an international movement (Source: PBS)

IN the early decades of the 20th century a number of countries passed laws to restrict the domestic consumption of alcoholic beverages, most notably the US with its interwar Prohibition injunction. Typically the ban only lasted for limited periods of time in these countries before the laws were repealed. One country that was an exception to this was Iceland which established a countrywide “dry” era that lasted, officially at least, for over seven decades. Following advocacy from the country’s temperance and pro-independence movements1⃞ a referendum was held in 1908 in which adult male Icelanders2⃞ voted 60% in favour of outlawing alcohol, to take effect from 1915.

Denmark and Iceland

No to alcohol, no to Danish interdependence
Part of the anti-alcohol drive emanated from political motives, prohibition coincided with the struggle of Icelanders to gain its independence, by rejecting alcohol they were distancing themselves from the parent, Denmark, and the Danish lifestyle (Danes have traditionally been among the heaviest drinkers of beer) (‘Why was Beer Banned in Iceland?’, Reykjavík Tourist Info, 27-Feb-2022, www.blog.rekyjaviktouristinfo.is).

The ban on wine was lifted in 1922, partly at least due to economic imperatives and the effect on Iceland’s GDP. Pressure came from its Iberian trading partners. The loss of their Icelandic market for red and rosé wines prompted Spain and Portugal to threaten to cease importing Iceland‘s salted cod. Lifting of the ban on spirits followed in 1935. Internally, a relaxing of the law was facilitated by the medical profession as doctors began prescribing the consumption of wine as a medicinal measure for the population. The banning of bjor (beer) however remained in force (‘Why Iceland Banned Beer’, Megan Lane, BBC, 01-Mar-2015, www.bbc.com).

Skál! (Photo: Scandification)

A ban on beer but not on all “beer products”
Like what happened elsewhere, consumers of beer were still able to access and imbibe the frothy ale from several sources. The Icelandic war on beer was targeted at full-strength beer…beer (usually of the pilsner kind) which didn’t exceed 2.25% alcohol was not deemed illegal. The watered-down variety and “beer substitutes” were available, such as brennivin (distilled “beer-like” potato vodka). Home-brew (Landi) flourished, as did smuggling of the amber substance (fishermen could get their hands on a case or two easily enough). If you were a diplomat you could get access to beer as part of your official state duties.

The Prohibitionists’ reasoning
The 20th century rolled on and the Icelanders’ ban on beer persisted. With beer less expensive than either wine or spirits, the authorities’ worry was that if cheap beer was freely available, this would lead to a contagion of heavy drinking in the community, especially among adolescents. By the 1970s there were signs of societal attitudinal change. Duty-free liquor could be purchased at airports by airline crews and foreign travellers, by the end of the decade this dispensation was extended to returning locals.

Icelandic White Ale 5.2% ABV (Photo: Muse on Booze)

End of the beer drought
Finally by 1988 more liberal attitudes towards the alcoholic brew’s place in modern Icelandic society prevailed. Polls in the 1980s showed that 6 in 10 citizens favoured beer’s legalisation…a groundswell of rising opinion against the ban’s continuance pushed the
Althingi (Icelandic parliament’s) hand3⃞. The upper chamber of the national legislature voted (fairly narrowly, 13–8) to repeal the ban on beer, effective from 1 March 1989 (which henceforth became celebrated annually in Iceland as “Beer Day”).

Traditional sour Gose beer, Icelandic style (Photo: issuu.com)

Today the beer flows in Iceland, especially at this time in late January when Thorri Seasonal Beers are made available to the public4⃞. At any time of the year city locals can freely drink the latest Euro-fashionable craft beers infused with herbs and Arctic blueberries and just about anything else imaginable in microbreweries. Regulation of beer however has not entirely vanished…outside of airports citizens can only buy beer at the government-owned Vinbúdin stores and if you are under 20 the law still bars you from purchasing any grog in the stores or airports.

Endnote: government monopolies on consumer items are a bit of a thing in Iceland. Between 1910 and 1977 the only outlet where you could buy that staple of domestic sustenance, milk, was the Mjólkurbúò, a state-owned milk store (‘Fun facts about Iceland — Strange customs, weird laws and interesting facts’, Reykjavik Excursions, 15-Aug-2022, www.re.is). Tobacco sales are also regulated by the same state monopoly company as alcohol, Vinbúdin.

Iceland: Whale testicle beer (Source: au.whales.org)

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1⃞   at the time Iceland was in a “Personal Union” with Denmark, not securing full sovereignty and independence until 1944

2⃞   women were not permitted to vote in the poll although overwhelmingly they were in support of the liquor ban

3⃞ legislators were also persuaded by the tax revenue boost that legalisation of the popular brew would bring

4⃞  during Thorrabjór Icelanders can drink traditional beer brews flavoured with, for instance, smoked whale testicles (5.1% alcohol) – a drop decidedly NOT popular with conservationists though!

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The British Fin de siècle Obsession with National Degeneracy: the Anglo-Boer War, “New Men and Better Britons’”

Regional History, Social History, Society & Culture, Sport
figcaption class=”wp-element-caption”>Turn-of-the-century “degen” lit

MORAL and physical decay was a preoccupation consuming the minds of Victorians in the late 19th century. Many Britons harboured nagging doubts that the world’s foremost empire might be in decline? The fear manifested itself in art and literature, especially in Gothic novels such as Dracula and The Strange Case of Dr Jeckyll and Mr Hyde and Dracula. Contemporary commentators, social campaigners, liberal imperialists and advocates of ”national efficiency” proffered a raft of varied explanations for the alleged condition of society. Blame was attributed to the rising crime rate, insanity, poverty, unemployment, immigration, radicalism, sexual deviance, feminism, VD, the transformation away from rural life to the disease-ridden towns and the very stresses of modern civilisation (labelled “the dark side of progress”) (‘Deviance, disorder and the self’, www7.bbk.ac.uk).

The Second Boer War, erupting in 1899, did nothing to settle these concerns. Imperial Britain’s early sub-par performance in the conflict against a “rag-tag” army of Afrikaner farmers fed into the rising tide of British fears of the degeneration of its racial stock. The first portends emerged even before the hostilities began – in the recruitment halls of Britain. The early Boer victories required British reinforcements from home leading to a manpower dilemma – the unhealthy British cities and slums churned out recruits from the working class who were “narrow-chested, knock-kneed, wheezing, rickety specimens” of men. At the time of the Boer War the average British soldier was of diminished stature, shorter than that of 1845…40% of those volunteering in Manchester recruitment halls were rejected as unfit for military service. By 1901 the percentage had increased even moreⓐ.

Afrikaner farmer-soldiers

Once the fighting began the lacklustre efforts of the British soldiers struggling to gain the upper hand left their Australian and New Zealand counterparts with a negative impression of the home country’s martial capability. While British soldiery laboured, the Australasian contingents of soldiers conversely equipped themselves well. Colonial troops from Australia and New Zealand possessed natural ability to shoot and ride, equipping them to perform well in the open war on the veldt…this plus their ‘bushman’ capacity to live off the land, meant that they clearly adapted to the South African conditions better than the British soldiersⓑ.

The Antipodean soldiers’ take home message from South Africa was that the “old Britons” were in decline, and that they, the “new Britons”, represented the “coming man”. This view fed into earlier established myths – Australia benefitted, it was said, from a climate infinitely better than Britain, a lavish land … making for a vigorous and healthy ‘race’. WK Hancock described the Australian ‘type’ of man as a harmonious blending of all the British types, nourished by a “generous sufficiency of food (good diet) …breathing space (vast countryside) and sunshine”. At the same time British voices were ominously warning of “racial suicide” and the waning of the nation’s “racial energy”, the self-styled “Better Britons” of Australia and New Zealand were talking up their own supposed “racial vigour”.

Britannia saving the world from barbarism (Source: http://teachmiddleeast.lib.uchicago.edu/historical-perspectives/middle-east-seen-through-foreign-eyes/islamic-period/image-resource-bank/image-07.html)

Footnote: “Degeneracy” out of vogue As Victorian Britain evolved into Edwardian Britain, the fears of racial deterioration didn’t diminish, birth-rates which were already in decline going back decades had plummeted dramatically since the Victorians. However, by the time of World War I degeneration theory had lost favour, advances in the understanding of genetics and the vogue for psychoanalytic thinking had prompted its obsolescence (‘Degeneration theory’, www.artandpopularculture.com).

Source: Pinterest
Postscript: Decadence and decay “Decay” is closely related to the word “decadence” (Latin, decadentia, meaning ‘fall”. In 19th century imperialist thinking decadence and decay was a characteristic associated with the colonial anxieties of empire. The phenomenal success of the imperial powers, it was thought as in the case of past examples like Rome, made the elite complacent and weak, thus the seed of its downfall. The response of contemporary Europeans was a preoccupation with the morality and cultural values of their own societies (‘Decline and Fall’, William Rees, History Today, January 2023).

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ⓐ one contemporary commentator, cricket writer Albert E Knight, thought the remedy for the physical and moral degeneration of Englishmen lay in cricket – advocating for the creation of more playing fields as an antidote to the decline of young working class men, so that they could be the beneficiaries of the ”cricket way of making honest and healthy Englishmen”

ⓑ a report conducted in 1904 with the title “Inter-Departmental Committee on Physical Deterioration” confirmed that Britons were even more physically unfit than the war had suggested

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Redeeming the Legacy of the Historic but Not-so-‘Honourable’ East India Company

Inter-ethnic relations, Regional History

Source: American Numismatic Assn

The mention of the East India Company (EIC) evokes images of a Leviathan multinational corporation whose ruthless, monopolistic trading practices were conducted without moral scruples…for Indians the name recalls a colonial symbol of oppression and humiliation. The EIC had its origins as a English spices trading company in the East Indies in 1600. Over the following two centuries the EIC transformed itself into more than a gigantic business entity, becoming the de facto imperial ruler of a vast country containing some 20% of the global population. Between 1756 and the turn of the 19th century, the company, its authority and power buttressed by a private army numbering nearly 200,000 troops predominantly made up of Sepoys🄰, “swiftly subdued or directly seized an entire subcontinent” (William Dalrymple, The Anarchy, (2019)). Complementing the EIC’s military muscle used to threaten, destabilise and even depose local princes and moguls, control over the “empire” was aided by an elaborate and omnipresent network of spies.

Elite drug dealers
The company’s plunder of India in its relentless pursuit of profit extended to a prototype of large scale international drug dealing. Devoid of the slightest ethical misgiving the so-called “Honourable” East India Company created a monopoly over opium cultivation in Bengal…poppy farmers were forced into extremely onerous contractural arrangements to produce the opium which left them entrapped in an inescapable web of debt and impoverishment. The EIC then exported vast quantities of the narcotic to China🄱 in exchange for Chinese tea🄲 as well as porcelain and silks (‘How Britain’s opium trade impoverished Indians’, Soutik Biswas, BBC News, 05-Sep-2019, www.bbc.com).

Fringe benefits, accumulating a private fortune
In the 1850s Karl Marx summed up the EIC’s strategic focus: the company had “conquered India to make money out of it”. The company made a killing in India for its shareholders who had a big say in the company, but it’s overseas (especially executive) employees got in on the act as well, granted “the right to conduct private trade on their own account within Asia“ (in addition to their minimal salary) (Robins, Nick. “This Imperious Company.” The Corporation That Changed the World: How the East India Company Shaped the Modern Multinational, Pluto Press, 2012, pp. 19–40. JSTOR, https://doi.org/10.2307/j.ctt183pcr6.9. Accessed 7 Jul. 2022).

EIC excesses
A raft of corporate sins were perpetrated in India under the banner of the EIC—representing the pinnacle of shady mercantilism—–including corruption, bribery, extortion, human rights abuses (torture, slavery, etc), crony capitalism, officially sanctioned looting by British officials, economic exploitation of Indians and the subcontinent’s resources, impost of ruinous taxation. Company exploitation of Indian sepoys resulted in a mutiny of in 1857, the fallout of which was the dissolution of the EIC the following year, necessitating the British government to take over the running of the Indian empire itself (creation of the British Raj). Finally, in 1874 the EIC’s legal identity was terminated.

Reclaiming and rehabilitating the “Honourable” name of the East India Company
In 2010 the long-dormant EIC story took an unexpected and highly ironic twist – the East India Company—a name historically synonymous with colonial anathema for Indians—was relaunched in London by an Indian! Entrepreneur Sanjiv Mehta introduced a range of luxury consumer items (including 100 varieties of tea) onto the market. Mehta’s stated aim is to cast the company name in a new light, to associate it with “compassion, not aggression” as it’s history bears grim witness to. Aside from the business opportunity the Mumbai-born businessman described his move as a redemptive act, giving rise to an “indescribable feeling of owning a company that once owned us” (India), a turning of the tables on the erstwhile coloniser so to speak (‘The East India Company that Ruled Over Us for 100 Years is Now Owned by an Indian, Nishi Jain, MensXP, Upd. 02-Aug-2018, www.mensxp.com

Clive was widely satirised in England and disparaged under various nicknames, “The Madras Tyrant”, “Lord Vulture”, etc (British Museum)

Footnote: Clive of India: From war hero to the most vilified man in India
the 1600 royal charter granted the EIC “the right to wage war”, initially to protect itself and fight rival traders, but by the 1750s it was being used undisguisedly for aggression territorial expansion…in 1757 the company army under Robert Clive seized control of the entire Mughal state of Bengal, a precursor to other takeovers by force in India. Clive who started with the company as a humble writer (ie, clerk) made himself governor of Bengal and enriched himself and the company from stolen Indian treasure (jewels of gold, diamonds, precious textiles). The grotesquely-corrupt nabob Clive returned to Britain with a personal fortune valued at a princely £234,000 (‘The East India Company: the original corporate raiders’, William Dalrymple, The Guardian, 04-Mar-2015, www.amp.theguardian.com).

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🄰 colonial Indian soldiers
🄱 having hooked millions of Chinese on the drug
🄲 which rapidly became the British drink of choice

The Architectural Folly of Portmeirion: Faux Italian Riviera on the North Wales Coast

Built Environment, Cinema, Popular Culture, Regional History, Social History

Gobeithio y gwnewch chi fwynhau eich arhosiad yma.

“We hope you have a pleasant stay in Portmeirion.”

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Image: nytimes.com

British architect Sir (Bertram) Clough Williams-Ellis spent half a century (1925 to 1976) on a pet construction and town planning project in the Snowdonia region of North Wales, handcrafting his ideal of a village from scratch. The eccentric, autodidactic architect with a penchant for wearing knickerbockers called his back country village “Portmeirion”, drawing inspiration for his Welsh labour of love from the Italian Riviera fishing village of Portofino. What Williams-Ellis created was a scaled-down village comprising a picturesque patch-quilt of individual buildings built primarily for decoration, known in the architectural business as follies.

Photo: Pinterest / M Serigrapher

Piecing together the mosaic
Architecturally, Portmeirion is “an eclectic pastiche” (Gruffudd 1965) with stylistic borrowings from Gaudi, the Mediterranean and the Italian Renaissance, from the Arts and Crafts Movement and from Nordic Classicism et al, juxtaposed and intertwined together. Trompe l’oeil windows, Baroque murals, gargoyles, inverted copper cauldron, Classical details, all contributing to a quirky, multi-coloured panorama of buildings with a Mediterranean feel – in North Wales. Williams-Ellis sourced materials from disused estates and ruined castles across the UK for the village. (“Portmeirion Village: Fifty Years Since The Welsh Resort Starred In TV’s Iconic ‘The Prisoner’”, John Oseid, Forbes, 22-Mar-2017, www.forbes.com). Williams-Ellis’s use of salvaged fragments led him to describe his creation as “a home for fallen buildings”.

Portmeirion’s creator (Source: Portmeirion Village)

Reconciling structures with landscape
Williams-Ellis was a champion of preserving rural life, inspiring a Welsh movement, CPRW, guardians of Cymru Wledig…his philosophy applied to architecture was that “the development of a naturally beautiful site need not lead to its defilement”, new buildings, done well, could enhance the landscape (‘Portmeirion: A Passion for Landscape and Buildings’, Rachel Hunt, Gwanwyn, Spring 2018, cprw.org.uk). For the site of his cherished Italianate village William-Ellis choose a “neglected wilderness” which had formerly been part of the Aber Iâ① estate. Over the years the constituent parts of the village took shape – the Citadel (an Italianate campanile (bell tower)), Battery Square, Village Green, Gothic pavilion, Bristol Colonnade, blue-domed Pantheon and statue of Hercules, Italianate landscaped gardens. The Victorian manor from the old estate was transformed into the village hotel. The plan had been to incorporate a 19th century castle, Castell Deudraeth (named after an extinct 12th century castle in the locale), but this didn’t happen in Clough’s lifetime. Since 2001 the castellated building has functioned as a hotel for Portmeirion tourists.

Source: wheretogowithkids.co.uk

Academic architecture hasn’t rated Portmeirion highly, tending to dismiss it as an “idiosyncratic playground of little interest”, a mere “hodge-podge” of differing styles (Manosalva, M.A., 2021. One-man-band: Clough Williams-Ellis’ Architectural Ensemble at Portmeirion. ARENA Journal of Architectural Research, 6(1), p.3. DOI: http://doi.org/10.5334/ajar.268). Not that this in any way deflected Williams-Ellis from single-mindedly pursuing his own peculiarly personal architectural vision of a “fantasy village”②… the architect freely admitted to taking what he described as “a light opera approach”, wanting to give people architecture that was pleasurable and fun to behold and enjoy.

‘The Prisoner’ being filmed on site (Source: radio times.com)

Sixties‘ TV spy culture augments the Village’s celebrity and tourism
While Portmeirion’s uniqueness guaranteed its fame and its standing as a niche holiday resort, its selection as the set for a cult 1960’s TV series magnified that fame exponentially. The Prisoner, a Sci-fi dystopian series, created by and starring Patrick McGoohan, was filmed in and around the village in 1966-67. The 17-episode series about a government agent who finds himself mysteriously transported to a beautiful, charming but bizarre community—where for inhabitants, imprisoned betwixt mountains and sea, there is no escape — a community impersonalised to the point where everyone is a number and no one knows who’s in charge. The Prisoner‘s enduring cult status has ensured a constant stream of loyal fans from far and near making the pilgrimage to Portmeirion each year (Covid permitting). The local tourist industry has done its bit to capitalise with a Prisoner souvenir shop, tours of the film locations, etc. The giant chessboard in the square which appeared in the TV show has been (permanently) reconstructed to further cash in on the series’ appeal.

Beatle George visits the Village – “fab!” (Source: North Wales Live)

Endnote: Enticing the rich and famous
A host of celebrities can be numbered among the endless throng of visitors to Portmeirion over the decades…GB Shaw, HG Wells, Bertram Russell, Frank Lloyd Wright③, Brian Epstein, George Harrison, to name but a few. Noel Coward wrote the first draft of his comic play Blithe Spirit during a stay at the seaside resort.

① Welsh: “ice estuary”

② when his architectural “day job”, designing other people’s houses and buildings in various parts of the UK and Ireland allowed it

③ apparently FLW approved of the architecture of the place