After Wonder Woman’s creator Bill Marston dies in 1947, Robert Kanigher takes over the writing duties, the first of many subsequent writers to take on pop culture’s most famous female superhero. DC Comics wastes little time in ringing the changes with Wonder Woman, both to her physical appearance and to her abilities, disposition and purpose.
There are several reasons for the change. One motive is simply commercial, Wonder Woman like her male superhero counterparts, experiences a fall-off in popularity after the war. Another relates to expectations of gender roles in America. So much of America’s manhood is away during the world war on the front line engaging the enemy. Born of necessity, American women move into the work force, invading traditional male domains of employment as never before. With the war’s end, men return to their jobs relegating thousands of women back to unpaid work in the home. There is a re-solidifying of the traditional gender roles. A casualty of this is Wonder Woman herself. In Marston’s hands she reflects empowerment, ie, freedom from male domination. The feminist overtones she embodies are a challenge as the US attempts to re-establish the status quo ante order [‘The Fitful Evolution of Wonder Woman’s Look’, (Diana Martinez), The Atlantic, 07-Jun-2017, www.theatlantic.com].
Superhero Nazi hunters
Wonder Woman’s superhuman exertions and physicality—as with everyone else in the superhero comic universe—have an aptness during WWII. The superheroes in the comics spearhead the fight against the Nazis, promoting a patriotic agenda and helping to boost morale. When the war is won, this agenda loses its relevance for the American readership [‘Women of Comics: Objectified, Sexualize and Disempowered’, (Nia Aiysha), Wild Black Orchids, 07-May-2016, www.wildblackorchids.wordpress.com].
Making the iconic feminist warrior a bit less super
In wanting to rein in Wonder Woman’s powerful persona DC Comics are responding to prevailing (male) society’s anxieties about women’s independence. By 1950, the toning down is well underway, WW’s crime-fighting exploits are taking second fiddle – in Sensation Comics #97 she is the editor of a newspaper lonely hearts column❋. During the decade WW becomes a reluctant superheroine, love-struck and longing to settle down with her beau Steve Trevor [‘Publication history of Wonder Woman’, Wikipedia, http://en.m.wikipedia.org; Wonder Woman Unbound: The Curious History of the World’s Most Famous Heroine, Tim Hanley (2014)].
Wonder Woman is not just a feminist, she’s also a sexy feminist! Accordingly, there is a lot of scrutiny on her salacious attire as well by the “morally self-appointed” in society. Eventually, the raunchy bathing suit and sexually-confident red boots will be traded in for a more demure look. Psychologist Fredric Wertham’s full-on crusade against the deleterious effects of comics on children in the early 1950s includes WW in its cross-hairs. WW’s sexually provocative bondage fetish (involving herself or other females) leads Wertham to ‘blacklist’ the depicted character as a promoter of lesbianism (which he took as evidence of misandry)(Martinez), pressuring DC Comics to remove Marston’s message of WW as a harbinger of matriarchy (Hanley).
The Amazonian princess returns to ‘civies’ – “Emma Peeled”
In the 1960s other comic book action heroines come forward such as secret agent Modesty Blaise. Reflecting the early rumblings of what would evolve into the second wave feminism of the Seventies, Blaise exhibits Wonder Woman-like “badass fighting capabilities” to triumph in a male world. At this time however WW loses that same original verve✪, getting a Sixties ‘mod’ makeover which transforms her into an Emma Peel clone (from the cult British TV series The Avengers), complete with martial arts moves, jumpsuits and Carnaby Street attire〥 [‘Four-Colour Yesteryears: Wonder Woman – the Emma Peel Years’, (Rob N), Paradox Comics Group, 22-Aug-2009, www.paradoxcomicsgroup.com; Hanley].
1970s, the women’s movement and empowerment
Gloria Steinem and the burgeoning women’s movement comes into the story at this time. Steinem, dismayed at DC Comics’ relegation of Wonder Woman to a “powerless 1950s car hop”, lobbies DC to restore WW’s superheroine stature. Steinem puts WW on the cover of the first edition of Ms. magazine in 1972, tagging it “Wonder Woman for President”. [‘How Gloria Steinem Saved Wonder Woman’, (Yohana Desta), Vanity Fair, 10-Oct-2017, www.vanityfair.com]. WW in Ms. becomes a kind of masthead to promote sisterhood and equality among women (the magazine depicts WW confronting store owners who deny their female employees equal pay and defending abortion clinics against male thugs [‘How A Magazine Cover From The 1970s Helped Wonder Woman Win Over Feminists’, (Katie Kilkenny), Pacific Standard, 21-Jun-2017, www.psmag.com]. Steinem and Ms.’ agitation on behalf of WW forces DC to restore her special powers including the “Lasso of Truth” and re-draw her in her original voluptuous form.
With the critical spotlight turned on DC’s portrayal of Wonder Woman, DC made further concessions to the comic. Diversity was introduced —a nod to the Black Power Movement in the US and perhaps belated recognition of a lack of ethnic diversity in its comics—with the inclusion of Nubia, WW’s African half-sister (Martinez). The perception of Wonder Woman as a feminist icon is given a further boost along by the cult success of the 1975-79 television series. WW, played by Lynda Carter, embodies the qualities of strength, fearlessness, wisdom and determination, restored in the comics post-1972✧.
PostScript: The Wonder Woman comic books over the past 40 years has seen the WW character and image undergo sundry transitions, a procession of “conflicting and seemingly incompatible versions” of WW – alternating between ramped-up raunchiness and less overt sexuality, between a muscular Amazonian physicality and a “heroin chic” fashion model (Martinez).
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❋ in other Fifties comics Wonder Woman or her alter ego Diana Prince appears as a model and a film star
〥 WW becomes younger and thinner too. She also gets labelled as a “female James Bond” during this period
✪ DC Comics’s hegemony in the superhero comic popularity stakes in the late Sixties is seriously being challenged by Marvel Comics, a factor in the decision to revamp WW along with the entire ‘stable’ (Rob N)
✧ subsequent interpretations of Wonder Woman on the screen follow, the most recent in 2017 (with a sequel slated for release this year) sees WW reconnect with her Amazonian roots
