Wonder Woman’s Oscillating History in Comics

Cinema, Creative Writing, Gender wars, Memorabilia, Popular Culture, Society & Culture

After Wonder Woman’s creator Bill Marston dies in 1947, Robert Kanigher takes over the writing duties, the first of many subsequent writers to take on pop culture’s most famous female superhero. DC Comics wastes little time in ringing the changes with Wonder Woman, both to her physical appearance and to her abilities, disposition and purpose.

There are several reasons for the change. One motive is simply commercial, Wonder Woman like her male superhero counterparts, experiences a fall-off in popularity after the war. Another relates to expectations of gender roles in America. So much of America’s manhood is away during the world war on the front line engaging the enemy. Born of necessity, American women move into the work force, invading traditional male domains of employment as never before. With the war’s end, men return to their jobs relegating thousands of women back to unpaid work in the home. There is a re-solidifying of the traditional gender roles. A casualty of this is Wonder Woman herself. In Marston’s hands she reflects empowerment, ie, freedom from male domination. The feminist overtones she embodies are a challenge as the US attempts to re-establish the status quo ante order [‘The Fitful Evolution of Wonder Woman’s Look’, (Diana Martinez), The Atlantic, 07-Jun-2017, www.theatlantic.com].

Superhero Nazi hunters
Wonder Woman’s superhuman exertions and physicality—as with everyone else in the superhero comic universe—have an aptness during WWII. The superheroes in the comics spearhead the fight against the Nazis, promoting a patriotic agenda and helping to boost morale. When the war is won, this agenda loses its relevance for the American readership [‘Women of Comics: Objectified, Sexualize and Disempowered’, (Nia Aiysha), Wild Black Orchids, 07-May-2016, www.wildblackorchids.wordpress.com].

Making the iconic feminist warrior a bit less super
In wanting to rein in Wonder Woman’s powerful persona DC Comics are responding to prevailing (male) society’s anxieties about women’s independence. By 1950, the toning down is well underway, WW’s crime-fighting exploits are taking second fiddle – in Sensation Comics #97 she is the editor of a newspaper lonely hearts column❋. During the decade WW becomes a reluctant superheroine, love-struck and longing to settle down with her beau Steve Trevor [‘Publication history of Wonder Woman’, Wikipedia, http://en.m.wikipedia.org; Wonder Woman Unbound: The Curious History of the World’s Most Famous Heroine, Tim Hanley (2014)].

Wonder Woman is not just a feminist, she’s also a sexy feminist! Accordingly, there is a lot of scrutiny on her salacious attire as well by the “morally self-appointed” in society. Eventually, the raunchy bathing suit and sexually-confident red boots will be traded in for a more demure look. Psychologist Fredric Wertham’s full-on crusade against the deleterious effects of comics on children in the early 1950s includes WW in its cross-hairs. WW’s sexually provocative bondage fetish (involving herself or other females) leads Wertham to ‘blacklist’ the depicted character as a promoter of lesbianism (which he took as evidence of misandry)(Martinez), pressuring DC Comics to remove Marston’s message of WW as a harbinger of matriarchy (Hanley).

The Amazonian princess returns to ‘civies’ – “Emma Peeled”
In the 1960s other comic book action heroines come forward such as secret agent Modesty Blaise. Reflecting the early rumblings of what would evolve into the second wave feminism of the Seventies, Blaise exhibits Wonder Woman-like “badass fighting capabilities” to triumph in a male world. At this time however WW loses that same original verve✪, getting a Sixties ‘mod’ makeover which transforms her into an Emma Peel clone (from the cult British TV series The Avengers), complete with martial arts moves, jumpsuits and Carnaby Street attire [‘Four-Colour Yesteryears: Wonder Woman – the Emma Peel Years’, (Rob N), Paradox Comics Group, 22-Aug-2009, www.paradoxcomicsgroup.com; Hanley].

1970s, the women’s movement and empowerment
Gloria Steinem and the burgeoning women’s movement comes into the story at this time. Steinem, dismayed at DC Comics’ relegation of Wonder Woman to a “powerless 1950s car hop”, lobbies DC to restore WW’s superheroine stature. Steinem puts WW on the cover of the first edition of Ms. magazine in 1972, tagging it “Wonder Woman for President”. [‘How Gloria Steinem Saved Wonder Woman’, (Yohana Desta), Vanity Fair, 10-Oct-2017, www.vanityfair.com]. WW in Ms. becomes a kind of masthead to promote sisterhood and equality among women (the magazine depicts WW confronting store owners who deny their female employees equal pay and defending abortion clinics against male thugs [‘How A Magazine Cover From The 1970s Helped Wonder Woman Win Over Feminists’, (Katie Kilkenny), Pacific Standard, 21-Jun-2017, www.psmag.com]. Steinem and Ms.’ agitation on behalf of WW forces DC to restore her special powers including the “Lasso of Truth” and re-draw her in her original voluptuous form.

With the critical spotlight turned on DC’s portrayal of Wonder Woman, DC made further concessions to the comic. Diversity was introduced —a nod to the Black Power Movement in the US and perhaps belated recognition of a lack of ethnic diversity in its comics—with the inclusion of Nubia, WW’s African half-sister (Martinez). The perception of Wonder Woman as a feminist icon is given a further boost along by the cult success of the 1975-79 television series. WW, played by Lynda Carter, embodies the qualities of strength, fearlessness, wisdom and determination, restored in the comics post-1972✧.

PostScript: The Wonder Woman comic books over the past 40 years has seen the WW character and image undergo sundry transitions, a procession of “conflicting and seemingly incompatible versions” of WW – alternating between ramped-up raunchiness and less overt sexuality, between a muscular Amazonian physicality and a “heroin chic” fashion model (Martinez).

❋ in other Fifties comics Wonder Woman or her alter ego Diana Prince appears as a model and a film star

WW becomes younger and thinner too. She also gets labelled as a “female James Bond” during this period

✪ DC Comics’s hegemony in the superhero comic popularity stakes in the late Sixties is seriously being challenged by Marvel Comics, a factor in the decision to revamp WW along with the entire ‘stable’ (Rob N)

✧ subsequent interpretations of Wonder Woman on the screen follow, the most recent in 2017 (with a sequel slated for release this year) sees WW reconnect with her Amazonian roots

The Moral Guardians’ War on ‘Pernicious’ Comic Books

Creative Writing, Literary & Linguistics, Media & Communications, Performing arts, Popular Culture, Regional History, Social History, Society & Culture, Visual Arts

As all of us are only too aware, COVID-19 has cut a swathe through public gatherings, large aggregations of people are a “no-no” in 2020. Across the globe all manner of events have been on the receiving end of a different sort of cancel culture treatment. The superhero-studded world of comic book conventions has not been immune to this contagion. Comic-cons everywhere, including the San Diego Comic-Con International, America’s oldest comic book convention, have been red pencilled in this year of the plague. But if we turn the clock back some 70 years we might observe a time when the existential threat was directed at the product itself, the actual comic books.

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(Photo source: www.theverge.com/)

There were no organised comic-cons in the more cautious and conformist 1940s and 50s, but this in no way equated with a lack of popularity of comic books. In fact the Forties had been a Golden Age, especially for American comic books, Comic strip creators were riding high with a slew of superhero characters—including Superman, Wonder Woman, Batman and Captain America, the Avengers and Captain Marvel—proving lucrative for companies like Detective Comics (DC Comics), Entertaining Comics (EC Comics) and Timely Comics (Marvel Comics). By mid-decade comic books were the most popular form of entertainment in the US (with 80 to 100 million copies being sold per week!) By the late 1940s comic books were well and truly being marketed towards adults as well…”fed by the same streams as pulp fiction and film noir, titles (began to tell) lurid stories of crime, vice, lust and horror” [David Hajdu, The Ten-Cent Plague: The Great Comic-Book Scare and How It Changed America, (2008)].

♦️ Wonder Woman (Sensation Comics, 1942)

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‘Seduction of the Innocent’   
Dark clouds appeared over the comics industry’s blue skies in 1954 with the publication of Seduction of the Innocent by a Bavarian-born neurobiologist Fredric Wertham. The book was “a full-throttled attack on the lurid contents of various crime, horror, and even super-hero titles, (with an emphasis on) graphic illustrations of wife-beatings, sado-masochism, and gruesome murders” Sean Howe, Marvel Comics: The Untold Story, (2012)]. Wertham’s inditement of the American comics of the day was that they corrupted impressionable youth, inveigling them into fanaticising about evil, leading them on a ruinous path to criminal behaviour, etc.[‘History of Comics Censorship, Part 1’, CBLDF, www.cbldf.org/].

♦️ Crime SuspenStories, 1950

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1940s, North and bonfires  
Wertham was not the first critic to take aim at the US comic book industry. In the view of CBLDF
, since the 1930s “the comics medium has been stigmatized as low-value speech”. In 1940 conservative commentator Sterling North urged parents and educators to guard against the influx of “mayhem, murder, torture and abduction—often with a child as the victim” in contemporary comic strips. North also decried the incidence of “voluptuous females in scanty attire, machine gun (-wielding hoodlums) and “cheap political propaganda” in the comics. The effect on children, he went on to say, of these “badly drawn, badly written and badly printed” strips was “a strain on young eyes and young nervous systems” as well as constituting “a violent stimulant” to them [North, Sterling. “A National Disgrace”. Childhood Education. 17.1, 1940: 56. Print.]. During WWII religious and patriotic organisations conducted public burnings of ‘disapproved’ comic books in American neighbourhoods – in ironic juxtaposition of the war being fought overseas concurrently against Nazi Germany (’Comic Censorship, Part 1’).

♦️ Dr Wertham, researching

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“Pop culture McCarthyite”  
But it was Seduction of the Innocent that struck the strongest chord in a 1950s America “looking over its shoulder” for real or imagined enemies of society in the grip of a hysteria heightened by McCarthyism. It triggered a public outcry, prompting an investigation into the industry by a Senate sub-committee. Publicity from the hearing was damning and the fallout was devastating. Comic books were denounced by Wertham and other moral crusaders as contributing to juvenile delinquencyAt the height of the moral panic, comic book publishers were sometimes treated as though they were mobsters, and the cartoonists, as if they were pornographers [‘The Caped Crusader’ (Jeet Heer), Slate, 04-Apr-2008, www.slate.com; ’Comic Censorship, Part 1’].

The emasculated comic book  
Threatened with both public and government censure, the comics industry choose to self-regulate, introducing the Comic Code Authority, “a censorship code that thoroughly sanitized the content of comics for years to come”. The new code (something analogous to the film world’s draconian Hays Code) was taken to ridiculous lengths, it forbade comics from showing zombies, vampires, ghouls and werewolves; words like ‘horror’ and ‘terror’ couldn’t be mentioned in the story lines; nor could criminals be portrayed sympathetically and the institution of marriage could not be seen to be disrespected (Howe). 

♦️ The imprimatur of the self-censor

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Comic book publishers were forced to produce ‘purified’ comics suitable for a younger market—more infantile and tamer stories, squeaky-clean but ‘dopey’ heroes replacing the previous super-overachievers—in short, “safe fantasies” for the youngest readers (’Comic Censorship, Part 1’).

The economic and human toll
The new reality of the world of comic books decimated the industry’s hitherto prosperity…between 1954 and 1956 the number of titles produced was cut by more than half – from 650 in 250 over that two-year period!. By summer 1954 15 comics publishers in the US went belly-up. EC Comics, up to then one of the market leaders, discontinued all its comics lines…its much-vilified publisher William Gaines switching production solely to the satirical Mad magazine. Over 800 jobs in the industry vanished more or less immediately (Howe; Hajdu). Many talented inkers and pencillers left the industry for good, many for economic reasons but others due at least in part to the stifling of their creative artistic output.
 
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Endnote: Demise of adult comics
Both Wertham and North in their hatchet jobs on the comics genre made the error of completely disregarding the significant adult readership of comic books. The recovery of the industry, the winning back of that readership, took many years…it didn’t really happen until the emergence of ‘Underground’ comics in the 1960s with publications like Zap Comics and comic artists like R Crumb§ [‘History of Comics Censorship, Part 2, CBLDF, www.cbldf.org/].

♦️ Detective Comics, 1945

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PostScript: The Wertham thesis unpacked
After it became accessible in 2010 Wertham’s research on comics books was investigated and his conclusions found largely baseless…Wertham was said to have manipulated data, overstated, compromised, and fabricated evidence. A further weakness of his work was that he used non-representative samples as the basis for his conclusions. Scorn was also poured on Wertham’s contentions that the comic character Superman harboured Nazi SS tendencies, that the Batman/Robin relationship had homoerotic overtones, and that Wonder Woman was a lesbian role model (Wertham saw this as wholly undesirable)[‘Fredric Wertham’,Wikipedia, http://en.m.wikipedia.org; Heer]. 

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 that serious comics of the period were laden with violence, misogyny and racism, could not be disputed (Heer)  
 Comic Book Legal Defense Fund  
a sense of elitism also coloured Wertham et al’s  dislike of popular comics. Wertham considered their consumption blocked children from an appreciation of literature and fine arts  (Hajdu; Heer) 
over 100 pieces of anti-comic book legislation came into effect in the Fifties (Hajdu)
§ the fashionability of adult readership was further advanced by the advent of graphic novels