Hillbilly (noun) informal, chiefly derogatory: an unsophisticated country person [Oxford Dictionary of English]. Etymology: unknown, however the explanation favoured by Anthony Harkins is persuasive if not definitive – coming from the melding of “hill-fort” with “billie” (friend or companion) by Scottish highlanders [‘Hillbillies’, Encyclopedia of Arkansas History and Culture,www.encyclopediaofarkansashistoryandculture.net✱]
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The title of this blog references a popular 1950s movie series which neatly encapsulates the essence of the negative stereotypes of the ‘hillbilly’ conveyed through cinema and television that the jaundiced eye of Hollywood has delighted in perpetuating over the decades – in the name of humour. “Ma and Pa Kettle” are two impoverished and uneducated but headstrong back-country bumpkins on a dilapidated wreck of a farm with 16 mostly out-of-control children (“Hen-pecked” ‘Pa’ is slow-thinking and pathologically indolent, singularly dedicated to the pursuit of the avoidance of any work; ‘Ma’ is a large and loudly haranguing woman and only one cog brighter than her not-intellectually-overburdened husband!). The characters made their visual debut in a 1949 movie The Egg and I (based on a novel by Betty McDonald) in supporting parts but proved so popular that Universal Studios elevated them to leads which segued into nine more films with titles like Ma and Pa Kettle Go to Town, Ma and Pa Kettle at the Fair and Ma and Pa Kettle at Waikiki ⌑
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In popular currency the notion of the hillbilly has an overwhelmingly pejorative connotation anywhere within the reach of American culture (ie, everywhere!), especially as a topic of discussion or comment outside the American South. The stereotype is deeply embedded in and has been perpetuated through the agency of American popular culture – in literature, there have been long-running hillbilly comic strips ridiculing country folk as basically “dumber than dumb”, especially seen in ‘Li’l Abner’ and ‘Snuffy Smith’ (at left). But the idea of hillbillies as backward, ornery and all the other negative connotations associated with them, has been nowhere more pervasive than on the celluloid screen, both big and small.
The Southern Appalachians ⬇️ ️️
The perception given by popular cinema and television comedy is that hillbillies can be found in a loosely defined geographical region somewhere in the American South. If need arises in a storyline to pinpoint their location more precisely, screenwriters will tend to locate them in mountainous areas, and if named it will usually be in one of two southern physiographic regions, either the Ozarks (extending over parts of Arkansas, Mississippi, Oklahoma and Kansas) or the massive Appalachians (several systems of mountains but usually “Appalachian hillbillies” are depicted as coming from Kentucky, Tennessee, Virginia and West Virginia, and (parts of) Ohio)✥.
The Ozarks (“Hillibilly haven”) ⬆️
The hillbilly trope
Hollywood, from the pioneering days of the film industry, has been happy to resort to negative stereotypes of the hillbilly. The early film emphasis was on showing the hillbilly as an agent of violence and social menace, as degenerates and outcasts, only after WWII do we start to see hillbillies as a screen vehicle for innocuous farce and comic effect with the advent of Ma and Pa Kettle and the TV comedies that followed in the Sixties [A Harkins, Hillbilly: A Cultural History of an American Icon, (2005)]. The motion pictures’ use of a hillbilly trope can be seen in films as far back as the 1904 silent The Moonshiner…in fact the story of the hillbilly clandestinely making ‘moonshine’ in the backwaters while evading the law has been a much-used trope in movies, recurring for example recently in the Prohibition-era ‘bootlegging’ flick Lawless (2012) [‘Portraying Appalachia: How the Movies Can Get it Wrong’, (Tom Porter), Bowdoin News Archive, 09-Jun-2017, www.community.bowdoin.edu
The South is “a different country”: More audience fodder for Hollywood
In the television age Hollywood’s “go-to” take on hillbillies typically utilises the persona for pure comic intent, mercilessly exposing and ridiculing the (usually) working class hillbilly for his or her wilful ignorance, lack of education and sophistication, depicting him or her as “pre-modern and ignorant hillbillies” (in Anthony Harkins’ words) to create, “one of the more lasting and pervasive images in American popular iconography” [Harkins, op.cit.]. Given that areas like Appalachia with its coal-dependent economy are cyclically prone to recurrent “booms and busts”, poverty is a familiar reality for very many of those residing in such places, accordingly Hollywood has traditionally seen hillbillies as soft targets, comfortable in showing up their unworldliness and illiteracy for a laugh…the Beverly Hillbillies of that popular American TV comedy of the same name are “dirt-poor” until Jed makes a fortuitous discovery on their ‘worthless’ land which transforms the ‘Hicksville’ family into “oil-rich tycoons”.
‘Monstrous mountaineers’ and other ‘psychopaths’
The comedic hillbilly has proved a rich source of material for movies and television, but as a variant from time to time Hollywood has also presented a very different, menacing on-screen hillbilly persona – the classic cinematic example of this is perhaps the 1972 Deliverance movie. Deliverance portrays hillbillies as sadistic, lawless types bereft of any semblance of moral compass, ‘inbred’✪ nefarious individuals who commit acts which are both morally and sexually depraved⍍. In hillbilly movies of this type, in place of the benign and fun-loving “Good Ol’ Boys”, are more brooding and sinister Southerners, sometimes isolated loners, psychotic serial-killers and even corrupt sheriffs. Meredith McCarroll, in a study focusing on the Appalachians [Unwhite: Appalachia, Race and Film, (2018)], has identified several distinct tropes of hillbilly movies. McCarroll’s typology includes Monstrous Mountaineer [Deliverance, Wrong Turn (2003), Timber Halls (2007)]; Heroic Highlander [Next of Kin (1982)], Killing Season (2013); Lazy Hillbilly [Our Hospitality (1923), Kentucky Moonshine (1938)]✜.
Where are the “black hillbillies?” “Honorary non-whites?”
McCarroll in her just published book focussed on the fact that the hillbillies portrayed in Hollywood movies and television are phenotypically white…the towns of Hillbilly films and TV comedies typically, are uniformly devoid of black people, eg, The Andy Griffith Show/Mayberry, R.F.D. (despite the reality, a concentration of large numbers of African-Americans in the South!?!). Leaving aside the anomalous element of that scenario for a moment, in Unwhite McCarroll argues that the depiction of white hillbillies on the screen – characteristically disparaging – signifies that the TV and film-makers are applying the same kind of negative trope traditionally employed by Hollywood to vilify non-white minority groups (native Americans, Black and Hispanic peoples), as part of the ‘other’ in society [McCarroll, cited in ‘McCarroll’s book debunks myths about Appalachia’, (Lucas Weitzenberg), Bowdoin Orient, 28-Sep-2018, www.bowdoinorient.com].
The 2018 independent documentary Hillbilly (Sarah Rubin and Ashley York) offers a similar critique on the vilification of specifically Appalachian, but of Southern culture generally. Decrying the screen prevalence of negative hillbilly stereotypes (represented as promiscuous, “buffoonish alcoholics” and “trailer trash”), at the same time York and Rubin make a link between those stereotypes and the corporate exploitation of the Appalachian Mountains’ natural resources [‘”Hillbilly” Reclaims Appalachia’s Identity Against Lasting Insidious Stereotypes’, Pop Matters, (Argun Ulgen), 21-Nov-2018, www.popmatters.com; ‘”Hillbilly” explores stereotypes of Appalachia’, Times-Tribune, (Brad Hall), 19-Sep-2018, www.thetimestribune.com].
Escaping to an imagined and idealised South
Hollywood’s hillbilly stereotypes extend to a romanticisation of the hillbilly, often their lives are romanticised as simple and uncomplicated (much as native and Black Americans and Mexicans are!). The hillbilly is shown as backward and quaintly pre-industrial, embodied in the famous river bank scene in Deliverance of hillbillies lazing about with nothing better to do than mindlessly pluck banjos [McCarroll, op.cit.]. Allied to this perception, Hollywood’s hillbilly tropes are a component of “using the South as a foil for modern life”…for Americans living in the Sixties and Seventies it was a confrontational time, full of harsh realities and worrying big issues such as the conflict over the Vietnam War, race riots, poverty and the Cold War. Feeding the viewing public a diet of idyllic and irenic images of Southern harmony, a distorted sense of life not being too serious, provided a palatable form of escapism for Americans in the big cities. So we got shows like The Andy Griffith Show, Petticoat Junction, Green Acres and The Dukes of Hazzard, presenting fictional Southern ‘Hicksville’ towns with names like ‘Mayberry’ and ‘Hooterville’, peopled by harmless hayseed sheriffs and shopkeepers [‘The Weird History of Hillbilly TV’, (Gabe Bullard), www.bittersoutherner.com].
‘Hicksploitation’ reality obsession
In the age of reality TV saturating our screens, the subject matter of hillbillies has far from abated. The trope has perpetuated itself within this sub-genre of television with a string of titles pitched fairly and squarely at the LCD in society…Swamp People, Moonshiners, Bayou Billionaires, Hillbilly Handfishin’, American Hoggers, and even Lady Hoggers, as well primus inter pares, the much-hyped docu-drama Duck Dynasty. Reality hillbilly shows keep faith with the standard formula, peopled with folk who are not exactly what you’d call cerebral, rather they are raucous, profane, intolerant, “anything goes” ‘rednecks’…so lots of guns around, wild animals of various kinds, ‘Down-South” stills producing copious amounts of “sly grog”, “hunting-and-a-fishing”, excessive facial hair, Confederate flags, lack of respect for authority, etc. Despite the often appalling and sometimes degrading behaviour exhibited in “redneck reality TV”, viewers continue to subscribe in meaningful numbers to this brand of “televisional fare”. Testimony perhaps to the fact that “people will (always) tune in to see themselves on screen or the extremes of another culture” [“‘Redneck’ reality TV is one big ‘Party'”, (Patrick Ryan), USA Today, 09-Dec-2014, www.usatoday.com].
PostScript: “Warring Hillbillies” folklore
One of the well-trawled narrative sources for hillbilly films and TV programs has been the historical feud between the Hatfield and the McCoy clans (1860s-1890s). The protracted conflict between the two neighbouring mountaineering families, stretching from West Virginia to Kentucky, a part of Appalachian folklore, caught the imagination of Hollywood, providing it with ample material for screen productions over the years. This has included both comedies and dramas, ranging from Abbott and Costello’s farcical Comin’ Round the Mountain to the more recent (2012) Hatfields and McCoy miniseries.[see also the following article – ‘The Much Mooted ‘Hillbilly Wars’ of Appalachia : The McCoy v. Hatfield Feud’]
∇ Ma minus Pa – the Kettles’ swan song 
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✱ the Encyclopedia of Arkansas History and Culture points out that the word ‘hillbilly’ is often used interchangeably with several other derogatory epithets – eg, ‘redneck’, ‘white trash’ and ‘cracker’
⌑ despite being depicted as quintessential ‘hillbillies’ (as defined by popular culture), Ma and Pa Kettle, both in the original book and in the films live in a rural locale somewhere in Washington state…not Appalachia or the Ozarks or anywhere in the South (although one of the series entries is The Kettles in the Ozarks). Not confining itself to the negative profiling of hillbillies, the Kettle movies delve even deeper into stereotypes with a thorough “hatchet job” on the series’ two dim American ‘Indian’ characters – ‘Crowbar’ and ‘Geoduck’
✥ although people labelled as ‘hillbillies’ don’t necessarily have to live in the mountains per se to be thus categorised
✪ remember, Elvis made a ‘hillbilly’ movie called Kissin’ Cousins
⍍ we see through Hollywood’s lens suggestions of promiscuity, of inbreeding, bestiality, all manner of sexual deviance, attributed to the on-screen hillbilly [Hall, loc.cit]. To balance the negative slant slightly, as Tom Porter notes, on rarer occasions screen depictions do exist which present mountaineers more positively – as rugged and even heroic folk living outside societal norms living independently on their wits (somewhat akin to filmic representations of the “Wild West” prior to the 1970s), Porter, loc.cit.]
✜ McCarroll also nominates an infinitely smaller list of “hillbilly movies” which manage, to greater or lesser degree, to avoid the standard stereotypes [eg, Winter’s Bone (2010), Norma Rae (1979), Matewan (1987)]