Pyrmont on the edge of Sydney’s CBD is one of those inner-city suburbs which has undergone the dramatic effects of intensive urban renewal since the turn of this century – the traditional industries such as sugar refining, brewing, ship and boat-building, the old working class pubs, the modest workers” cottages have all given way to media and IT firms and high-rise apartments. One of the relatively few industry survivors in Pyrmont is the Sydney Fish Market on Blackwattle Bay.

Fish Market, Woolloomooloo (Photo: State Lib of NSW)

Rudimentary beginnings at Woolloomooloo
The city’s fish market has been a local Pyrmont landmark, a continuing presence since 1966, but the city fish market’s history extends back much further than that. It was originally located on the corner of Bourke and Plunkett Streets, Woolloomooloo, on the eastern fringe of the CBD…the selling of fish here in a methodical fashion of sorts commenced in 1871 (some references give the year as 1872).

Eastern Markets, Wolloomooloo: an absence of tables (Photo: SFM)

These Woolloomooloo “Eastern Markets”, according to newspaper reports of the time, show that it was much maligned for its deficiencies. The litany of complaints included its position, deemed far from central; the “barbarous nature of internal arrangements”, ie, the unsanitary practice of laying fish for sale on the uncovered market floor; logistics and transportation shortcomings, ‘transhipment’ was inordinately lengthy: hauls were transferred from catcher to small steamer to large steamer, dumped on the wharf at Botany port until carted to the market by wagon❈ and subjected to pilfering and deterioration on route; the whole process necessitating “maximum amount of handling (of) a peculiarly delicate commodity which suffered from unnecessary pulling and hauling” [‘City of Sydney Improvements’, Evening News (Sydney), 21-Nov-1891].

A developing fish market rivalry
With dissatisfaction with the Woolloomooloo markets palpable, a second fish market was established at Redfern in 1891 which came to be known as the “Southern Fish Markets”. The Redfern enterprise was a clear improvement on Woolloomooloo which had come came under the control of the City of Sydney Council circa 1907-1908. Redfern was conveniently situated adjacent to the railway station. Rail-transporting the fish eliminated the need to load and reload the goods several times, the process was more timely so the fish arrived fresher and in “marketable condition” (plus it meant lower freight charges by rail). Other advantages were new features like cool storage chambers and dedicated rooms for  “smoke curing”. Redfern also had the bonus of being elevated, necessary to facilitate the draining of the seafood. Most crucially Redfern was a step up on hygienic fish presentation, placing them not on the floor but in specially constructed tables (around this time Darling Harbour was also mooted as a alternate venue for the fish markets but was considered not as good a site as Redfern)(‘Evening News’).

(Image: Dictionary of Sydney)

Redfern residents however were not enamoured of the fish market in their suburb, as a result of the uninvited 4am “wake-up calls” each morning: the approaching “rumble of fish carts and the vulgar ejaculations and rude raillery of the hawkers” [‘1872 First Sydney Fish Market’,
Australian Food Timeline, www.australianfoodtimeline.com.au].

Fish market built in Haymarket, 1910 (Source: City of Sydney Archives)

Council market v private market
Sydney Lord Mayor, Alderman Taylor, in 1909 advocated relocation from Woolloomooloo to the Belmore Fruit and Vegetable Markets (where Capitol Theatre is situated today) [‘Sydney Fish Market. its Early History’, by Mary Salmon, Evening News, 02-Jul-1909]. This subsequently came to nought, instead in 1910 a new fish market was built a short distance from there at Quay Street, Thomas Street and Thomas Lane, Haymarket (today housing the Prince Centre), and run by the City Council Fish Market in direct competition with the privately-run Redfern operation.

Woolloomooloo continued for a time after Haymarket got going but in a much reduced form with some confusion about its status, as a contemporary article in the Sydney Sun pointed out, the Woolloomooloo manager in 1915, rejecting its description as a fish market, in a piece of double-speak referred to it as a “distribution centre”, adding that it was “merely a market incidentally. If there is any surplus of fish for sale it will be sold” [‘Not a Fish Market: Woolloomooloo Depot”, The Sun, 28-May-1922. In 1926 high profile businessman John Wren purchased the “old Fish Markets” premises at Woolloomooloo (Daily Telegraph, 04-Dec-1926) which was demolished in the 1960s, making way for the Astor Apartments.

Squeezing out the private market
The Council was determined to end the fish market rivalry with Redfern. The state government did its part to assist by refusing to renew the licenses of fish agents at the Southern Markets. Despite a view that the Quay Street fish market was not a paying concern (it was claimed that it handled only 20% of the consigned fish coming to Sydney), a bill was passed in state parliament in 1922 which allowed the City Council Market to acquire the assets of the Redfern fish exchange, which forced its closure the following year [‘Fish Fight: Council v. Redfern Markets’, The Sun, 03-May-1922. Woolloomooloo continued for a time but in a much reduced form with some confusion about its status, as a contemporary article in the Sydney Sun pointed out, the Woolloomooloo manager in 1915, rejecting its description as a fish market, in a piece of double-speak referred to it as a “distribution centre”, adding that it was “merely a market incidentally. If there is any surplus of fish for sale it will be sold” [‘Not a Fish Market: Woolloomooloo Depot”, The Sun, 28-May-1922].

FMA fish monopoly
The Haymarket fish market continued as the sole conduit for fish trading in Sydney until 1945 when their monopoly was expanded…the government transfered the marketing and selling of fish to the NSW Chief Secretary’s Department (hitherto unlicensed operators could sell fish outside of Sydney) which established a regulated and centralised market for the entire state. The central fish market’s control was consolidated in 1964 with the creation of the Fish Marketing Authority, a NSW statutory authority under the jurisdiction of the Department of Agriculture¶ (‘Market History’, Sydney Fish Market,  www.sydneyfishmarket.com.au]. The FMA’s role was to bring the seller’s fish and the buyer together, charging a percentage fee for this service.

(Photo: sydneyfishmarkets.com.au)

“Next up, same boat mullet!”
Relocated to Pyrmont in 1966, the fish market management employed a ‘voice’ auction system, buyers would position themselves around the selling bay and as the auctioneer’s called each lot’s sale, they would verbally bid. Disputes among buyers were not uncommon given the din of noise present and with such a capricious arrangement.

Dutch auction system (Photo: flowercompanies.com)

Dutch flower market auction
In 1989 the FMA introduced a computerised Dutch auction system used in Amsterdam to sell tulips, replacing the old manual system. It works by setting the start price approximately $3 higher than the anticipated selling price and then lowering it until a registered bidder electronically lodges a bid [‘Sydney Fish Market’, www.pyrmonthistorygroup.net.au]. This innovation has made the auction process more efficient and quicker.

Privatisation and de-regulation 
The  state-run markets were privatised in 1994 and renamed Sydney Fish Market P/L. In 1999 full de-regulation meant catchers in NSW could now sell directly to any buyer with a Fish Receiver’s Permit, bringing to an end the Pyrmont market’s long monopoly over the sale of seafood in Sydney (private ownership of the market made the continuation of monopoly untenable) (‘SFM’).

The SFM at Pyrmont in 2021 is the largest seafood market in the Southern Hemisphere and one of the biggest in the world. Every hour of it’s commercial operation about 1,000 crates or 20,000 km of seafood gets sold (‘SFM’).

End-note: An intriguing sidelight to the operation of the fish market at Pyrmont during the 1980s (and I suspect before then as well) was the existence of a black market. As well as bona fide fish buyers, other individuals would frequent the daily markets with a view to unloading ‘hot’ merchandise or goods of a distinctly un-piscine nature for a ‘special’ price. Such shady transactions would often occur concurrently and even alongside the auction bay itself. It was that sort of place which drew all sorts of dodgy characters looking to make a quick buck, no questions asked.

Postscript: Future plans

(Image: The Bays Precinct Sydney)

The fish markets are moving again but this time staying on Blackwattle Bay, the new site will be 15,500 sq m in size, more than two-and-half times the present market, with a scheduled finish date of 2024. The new SFM promises to make the auction area more visible and accessible (off-limits to the public since the change to the computerised system).

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❈ a long six mile-plus haul to Woolloomooloo
¶ the FMA took over the marketing of fish outside Sydney which had prior to 1964 been the purview of individual fishermen’s co-operatives in coastal regions