Fortnum and Mason’s Retail Longevity: Once the Favourite Grocers of HRM and Other Assorted Royals

Commerce & Business, Retailing history

That fashionable mag Harper’s Bazaar recently compiled a list (the sort of thing they do) of 10 of the favourite places in London that good Queen Elizabeth likes to shop at. They are, in no particular order, Smythson (luxury leather goods and stationery for the Royal quill); Hunter (Wellington boots that QEII likes to drag on for traversing her Scottish estates); Launer London (the Royal handbag – apparently she has 200 of them); Barbour (her coats – there’s just one particular type of coat that Liz has been faithful to for the entire duration of a Diamond Jubilee and then some!); Anello and Davide of Kensington (shoes); Fulton (umbrellas); John Lewis (haberdashery and household goods); Rigby and Peller (suppliers of the Queen’s lingerie for 59 years); Corgi Hosiery (no, not stockings for HRM’s favourite “pampered pooches”, but socks for the Royal feet); Dubonnet (Liz stocks up on gin and Dubonnet for her favourite cocktails).

A household name in British retail trading since the time of Queen Anne

But there is another London retailer whose royal connexion for sheer staying power puts all of these businesses in the shade. Fortnum and Mason have long held sway as the Royals’ grocer of choice, starting with the family matriarch Queen Victoria in the 1860s, through to (until recently) the present ‘shopaholic‘ monarch.

F&M, 1957 [Source: Getty image]

The company’s history goes back even further—to the year 1707. In that year tenant (and latent entrepreneur) William Fortnum and his landlord Hugh Mason formed what was to become a momentous business partnership. At that time Mason was already operating a small store in St James Market for two years. The new store at 181 Piccadilly was the start of a retail innings that has now stretched 312 years and counting. Over that epoch of time Fortnum and Mason or F&M can (and has listed) a commendable catalogue of achievements, including:

🔸 introduced the Scotch egg in 1738— proving to be a highly portable snack/meal, just right for long distance journeys—as were F&M’s famous hampers

🔸 functioned as an official post office as well as a retail store – from 1794 up to 1839 when Britain established the General Post Office (GPO)

🔸 Queen Victoria chose F&M as her exclusive purveyor to despatch supplies of food to Florence Nightingale’s soldier patients in her field hospitals in the Crimean War (1856)

🔸 in a deal with the American HJ Heinz company, F&M in its role as stockists of tinned goods, introduced the humble baked bean to the British Isles (1886)

🔸 helped to bring variety to the British tea palate by introducing a range of south Asian teas (Indian and Ceylonese) to Britain for the first time including a new “Royal Blend” in honour of Edward VII (1902)

🔸 sent food hampers to imprisoned suffragettes (who had smashed the windows of the Fortnum store in protest, demonstrating apparently that F&M could turn the other cheek) (1911)

🔸 more predictably, they also sent hampers to soldiers of the British Expeditionary Force in France and Flanders during WWI (1914)

🔸 one of the things F&M is most proud about is its role as a supplier of expeditions, it supplied George Mallory’s failed attempt to climb Mt Everest in 1924, as well as other expeditions in Africa. To extend the alpine theme, F&M in 1930 added a mini sky slope for promotional value to the Third floor of the Piccadilly store

21st century Fortnum, an era of belated expansion

In 2007 F&M celebrated its tercentenary with a long-overdue refurbishment of its flagship store – a makeover costing £24 million .

[Photo: www.londontown.com]

Finally, during this decade F&M made the move toward a multi-store structure. In 2013 and 2014 branch stores were opened in St Pancreas International Station and Heathrow Terminal 5 respectively. This was followed by an international presence. Dubai opened an F&M store in 2014 and just this year the company made its biggest venture on the world stage yet, opening F&M Hong Kong.

The Foie gras controversy

As a grocer F&M has pursued a market strategy of providing quality (definitely not inexpensive) groceries (“posh nosh”) and luxury (and sometimes exotic) niche food items (eg, ready-to-eat luxury meals such as fresh poultry or game in aspic jelly). This has occasionally led the retailer to become embroiled in controversy. In 2010 F&M earned the opprobrium of animal rights group PETA UK who (enlisting the support of some celebrity Britons) demonstrated against F&M‘s Foie gras product. The protestors were unhappy that the retailer did not alert consumers to the cruel method of force-feeding geese and ducks to produce the product. F&M, despite the pressure exerted on it, doggedly refused to discontinue the line.

The company has been the subject of other controversies of recent. F&M has been tangled up with the brouhaha of allegations of tax avoidance by its parent company’s subsidiaries. This resulted in a mass sit-in in F&Ms Piccadilly store by UK Uncut (a lobby group protesting public service cuts and tax avoidance).

Severing of ties with the Windsors and more bad publicity

In 2018 Buckingham Palace stopped providing meat from its Royal Farms at Windsor Park to F&M…it was unhappy with F&M’s practice of bullying its suppliers to squeeze prices down. However F&M did not pass this on to consumers, continuing to assert that its bacon, pork and lamb (at double the supermarket price!) was sourced from HM’s Windsor Farms. The company had to grovel apologetically to Buck Palace, and with regal ill-will compounded, thus its 150-year tenure as the Royal family’s grocer was finito.

PostScript: A British institution but not a British-owned one

Despite its Royal association and status as a “national institution“, a part of the retailing firmament in the UK, F&M has long been foreign owned. In 1951 it was acquired by a Canadian businessman, W Garfield Weston. Today F&M is still in Canadian hands, privately owned by Wittington Investments Ltd which also owns the discount clothing store Primark.

181 Piccadilly, St James’s, W1A 1ER   

Reference material:

Fortnum & Mason: The First 312 Years”, www.fortnumandmason.com

“10 places the Queen does her shopping”, Harper’s Bazaar, 15-May-2018, www.harpersbazaar.com

“After 150 years as the royal grocery, Fortnum and Mason is ditched by the Queen and forced to apologise over Windsor meat scandal”, Sebastian Shakespeare, Daily Mail, 29-Sep-2014, www.dailymail.co.uk

Smythson’s are especially blessed by the British Crown, being the recipients of no less than four Royal warrants

a French red wine

the following year F&M installed bee hives in the rooftop of the store!

Heligoland, the North Sea’s “Border Island”: A Mini Platform for Historic Anglo-German Rivalry

Geography, International Relations, Military history, Regional History

The small but strategic island that Britain gave away twice

Heligoland, is a tiny speck of land (a mere 0.67 sq mi) in the North Sea. The main island (Hauptinsel) is a formation of rock and stone cliffs frequently impacted by wind and storm – or as one observer described it, “an outcrop of sandstone and chalk” [Harry Campbell, Whatever Happened to Tanganyika? The place names that history left behind, (2007)]. It’s dominant geographical features are a 200-feet high Oberland (upper land) and a Unterland (lower land). Just to the main island’s east is a second, smaller island known as the Düne or Sandy Island for its collection of small beaches. Heligoland is 40 miles from the town of Cuxhaven in the Lower Saxony region of Germany (also close to and coming under the provincial administrative jurisdiction of Schleswig-Holstein), and some 290 to 300 miles from the nearest point on the British Isles.

The remoteness and fairly nondescript appearance of Heligoland (in German and Danish: Helgoland, presumably from Heyligeland, “Holy Land”) belies a rather colourful history of fluctuating fortunes, especially over the last two centuries. Up until 1807 the island was the property of Denmark (interrupted by one or two brief periods when it fell under the control of Hamburg). ThIs “No-Man’s Land” has traditionally served as something of a haven for mainlanders – a refuge from the severe climatic conditions of the German Bight, and also occasionally from Danish taxation officials [George Drower, Heligoland: The True Story of German Bight and the Island that Britain Betrayed (2002)].

In 1807, as the Napoleonic Wars raged in Europe, the British Navy under orders from Whitehall seized it from the Danes. Heligoland was of value to the British in the war against Napoleon as a means of circumventing the economic blockade imposed on Great Britain by the French emperor (the Continental system). Having Heligoland provided the British with a handy base to carry on (illegal) trade with Europe in defiance of Napoleon…between 1809 and 1811 alone, some £86 million worth of goods passed through the island and into the hands of German merchants. Heligoland’s economic activity flourished with most of the smuggled merchandise comprising tea, coffee, tobacco, rum and sugar from GB’s commodity-rich colonies around the globe [‘Heligoland’, (The British Empire), www.britishempire,co.uk/].

“The Gibraltar of the North Sea”

A spa was introduced to the island in 1826, luring visitors and holidayers from the nearby German mainland. Some came in search of a haven of a different kind, liberal Germans were attracted because it offered them, they believed, “a political retreat from the nationalistic fervour of their homeland” [‘Heligoland: Germany’s hidden gem in the North Sea’, (James Waterson), The Guardian, 24-Apr-2011, www.theguardian.com]. The new German-British trade ran hand-in-hand with the traditional island vocation of fishing (mainly for lobsters). The permanent population of Heligoland, despite the boost, has over the years remained pretty stable, never rising above 3,000 at any point (predominately the locals have been of German stock, speaking a North Friesian dialect).

A coloniser’s swap: Heligoland for Zanzibar

The status quo on Heligoland remained intact till the late part of the century. In 1890 the change occurred that was to have seismic repercussions in the 20th century. As part of “the scramble for Africa” at the time, the British traded Heligoland to Germany in return for Zanzibar and part of Tanganyika, adding to GB’s “patch-quilt pattern” of GB’s ‘pink’ colonies on the world map. But the British were to discover that the true cost was the loss of a significant strategic asset in it’s 20th century foreign policy. Heligoland’s location on a ‘corner’ of the North Sea guarded the entrance to the port of Hamburg and was approximate to the estuary of the Elbe, the Kiel Canal and three other great North European rivers (Drower).

Aerial view of Heligoland, between 1890 and 1900

With the European powers preoccupied with war preparations by the early 1900s, Imperial Germany strengthened the fortifications on Heligoland. When war (WWI) did come, Heligoland did not escape the conflict. It was the site of one of the earliest engagements of the war, the Battle of Heligoland Bight, and involved in one of the first seaplane attacks, the Cuxhaven Raid (Christmas Day 1914)(ibid.). Whatever the fortunes of the British and German forces in Heligoland, the biggest losers were the island’s inhabitants who were summarily ejected from their homes on the island, having been given no say in the matter. They were given only six hours to pack and take only what could be transported by hand. The house-holders’s bedding and furniture was left behind. They were ‘reassured’ that they would be able to return after the war was won – in a few weeks! (ibid.). After the war Germany in accordance with the Versailles Treaty was required to demilitarise Heligoland, it was however allowed to retain the island – despite entreaties to Britain from the islanders (returned from their five year-plus exile) that it take back its former colony (ibid.).

An artist’s impression of the Cuxhaven Raid

Island spring-time

The interwar period heralded something of an economic renaissance and the introduction of large-scale tourism for Heligoland. In the 1930s it annually drew 30,000 visitors with enhanced spending power to patronise the new fashionable drinking establishments and expensive gift shops. Adolf Hitler’s Nazi consolidation of power saw a rebuilding of the island’s fortifications. Hitler harboured other grand plans for Heligoland (an anti-aircraft fortress and a gigantic new naval base intended to rival the Royal Navy’s one) but these never came to fruition.

During the Second World War, Heligoland was the site of another early aerial/sea battle between GB and Germany and the onset of the global conflict in 1939. After the Allies gained the upper hand over Germany and it’s Axis partners, the British RAF subjected the fortified island to great devastation (over a two-day period in April 1945 7,000 bombs were dropped on the island, resulting in the flattening of the middle section of Hauptinsel).

Allied victory in the war did not mean a respite from the British destruction for the island. GB having taken interim charge of Heligoland, once again cleared the island of the local population and used it as a bomb-testing range over the next seven years. This assault included a British “Big Bang” (6,700 tonnes of explosives on one single day), thought to be the single largest non-nuclear explosions ever!) [Jan Rüger, Heligoland: Britain, Germany and the Struggle for the North Sea, (2016)].

German Federal Republic stamp commemorating the 1952 hand-back

Cold War sacrifice

After the war, the devastated state of the island proved good propaganda fodder for the new West German Federal government, allowing it to represent itself as “an emblem of German victimhood and nationalism“. In 1952, the Brits, preoccupied with the wider Western imperatives of the day (the Cold War), gave the tiny archipelago back to the West Germans as an inducement to bind them and their influential chancellor Adenauer firmly to the Western anti-Soviet camp [ibid.].

In peace, once more the rocky island reverted to a pleasant holiday destination for continental (mainly German) day-trippers. In the early 1960s Heligoland rebuilt it’s tourist industry and the island was transformed yet again into a modern holiday resort with attractive duty-free benefits and a new spa complex. The present ambience of the born-again island has been likened to “the understated charm of a classic British seaside resort, a miniature Scarborough transplanted into the middle of the German Bight”. Contemporary Heligoland and it’s harbour has also resumed its earlier role as a venue for yacht races. [Waterson, loc.cit.; Rüger, loc.cit.].

Germany’s only Hochseeinsel

For all they have suffered materially and emotionally as a consequence of British misrule, in war and in peace—the betrayals, the dismissive lack of consultation, the physical devastation—the Heligolanders seem to have buried that sorry chapter in the past. The German tourist spiel for the island depicts it as Deutschlands einzige meersinsel (“Germany’s only sea island”), projecting images of quaint and colourful fishermen’s harbourside cottages. Phrases such as “offshore oasis of relaxation”, “a unique natural setting(and)mild maritime climate” litter the pages of published promos (www.germany.travel/).

Footnote: Promised resort lifestyle aside, contemporary Heligoland eschews many of the trappings of modernity for a more minimalist if not entirely back-to-basics existence—no autos, no bicycles (push-scooters and hiking the prevailing modes of transport), no high-rise, no internet, no invasive smells, noises or sounds of industry—a diet of peace and tranquility and migratory bird-watching, befitting Heligoland’s curative, get-away-from-it-all role over much of it’s history.

Heligoland crest

︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻︻

these days the island also has a crater-shaped Mittelland (middle land), thanks to the British bomb-testing program of the Forties and early Fifties

severe storm action has massively altered the geology of Heligoland over the centuries…until 1720 the two islands were connected [‘Heligoland’, Wikipedia, http://en.m.wikipedia.org]

today they number around 1,500-2,500

Lord Salisbury, the architect of the exchange, had first had to overcome staunch internal opposition to the relinquishment of Heligoland, not least from Queen Victoria herself

three German light cruisers and one torpedo-boat was sunk

this has been a recurring motif with Heligoland, GB’s disposal of the island in 1890 was likewise done without consulting the 2,000 inhabitants of Heligoland

offshore island