WWII’s Psychological Warriors of the Airwaves 2: The “Axis Sallys”, Disinforming the Allies

Archaeology, International Relations, Media & Communications, Regional History
1940s radio in the home (Source: Pinterest)

After the early prominence of “Lord Haw-Haw” in World War II (see previous blog ‘WWII’s Psychological Warriors of the Airwaves I: Lord Haw-Haw’s Career in Radio Propaganda’), the Nazis obviously thought the idea of employing native English speakers to undermine the British enemy through radio propagandising was one worth replicating against the Americans when they too entered the global conflict. For this special communications role the Germans choose a woman, moreover an expatriate American woman living in the Third Reich. 

Fräulein Gillars (Source: Alamy Stock Photo)

Mildred Gillars
Maine-born Mildred Gillars had demonstrated her loyalty to the Fatherland by staying in Germany after war broke out (not wanting to part from her German fiancé). Recruited by program director Max Otto Koischewitz for the  German State Radio (Reichsrundfunkgesellschaft), Gillars, dubbed “Axis Sally” by US GIs, had a DJ segment on Radio Berlin which was beamed over the American airwaves. Her messages to America followed predictable themes, eg, “Damn all Jews who made this war popular. I love America, but I do not love Roosevelt and all his kike boyfriends”. Gillars had visited American POWs in German camps while posing as a Red Cross worker, collected their messages for home and then after giving them a pro-Germany tweak, broadcast them on the airwaves (‘Axis Sally. World War II Propagandist/The Bride of Lord Haw-Haw!’, Rob Weisburg, Lives of the Great DJs, www.wfmu.org).

Max Koischewitz (Image: www.popularbio.com)

Berlin calling  
Gillars’s on air style was diametrically the opposite of Joyce’s hectoring tone, she used a pleasant, conversational approach which sought to sow the seeds of doubt, posing the question whether the wives and girlfriends of the serving soldiers, sailors and airmen would remain faithful during their absence. However, as with Lord Haw-Haw, many of the GIs only listened because they found Axis Sally’s shows humorous (‘6 World War II Propaganda Broadcasters’, Evan Andrews, History, Upd. 29-Aug-2018, www.history.com). 


Gillars’ greatest notoriety lies with the radio play (Vision of Invasion) she broadcast to American soldiers in England a month prior to D-Day, forecasting doom and devastation awaiting the Allies if they were to invade occupied France. After the war Gillars was apprehended and eventually returned to the US in 1948 to stand trial on 10 counts of treason. The ”voice of Axis Sally” was acquitted on nine of the counts but was convicted on the 10th count, the broadcast of Vision of Invasion. Gillars was sentenced to 10 to 30 years in a West Virginian prison and ultimately served 12 years (released in 1961).

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The strabismic but sexy sounding Rita

Axis Sally, Italian style  
In 1943 the Fascist Regime in Italy sought to capitalise on Nazi Germany’s success with the Axis Sally broadcasts by coming up with an Axis Sally of their own. Actually this Axis Sally, Rita Zucca, was born in New York of Italian parents. Rita Zucca with her sweet and seductive voice was teamed up with a German broadcaster in a radio program entitled “Jerry’s Front Calling”, spewing out defeatist propaganda from Rome to Allied troops in North Africa, Sicily and Italy. When the original ’Sally’, Midge Gillars, heard that someone else had appropriated her moniker, she was ropeable (‘Rita Zucca’, Wikipedia, http://en.m.wikipedia.org)

One of Signorina Zucca’s ploys was using intelligence provided by the Nazis to try to deceive and confuse the Allied forces. In 1944 when the enemy advanced on Rome, Zucca fled north with the retreating Germans to Milan where she resumed her radio communication with American soldiers. After the war the victorious Allies caught up with Zucca in Turin, any plans the Americans to try the Italian-American broadcaster as a traitor were quickly squashed however after it became known that Rita had renounced her American citizenship in 1941 (before taking up her propaganda broadcasting role). Instead, Zucca was tried by an Italian military tribunal on charges of collaboration and sentenced to four years and five months. She only served nine months of her term but was barred from ever returning to the US (‘“Axis Sally” Mildred Gillars and Rita Luisa Zucca’, www.psywarrior.com) .

“Argentine Annie:” “Hello Tommy, I am Liberty” (Source: Infobae.com)

Postscript: Continuing Axis Sally’s legacy
The two Axis Sallys (and their pro-Japanese counterpart Tokyo Rose) were not to be the last we would see of female propaganda broadcasters in wartime. The Korean War produced its version in ”Seoul City Sue”, an American born missionary in Korea (Anna Wallis Suh) who defected to the North Korean side, joining “Radio Seoul” (when the city was occupied by the North) for a on air spot of undermining American troop morale in the war. The tradition continued in the Vietnam War with “Hanoi Hannah”, a North Vietnamese female broadcaster whose propaganda was directed at “war-weary” American GIs, trying to persuade them that their involvement in the Indochina war was unjust and immoral (“‘Smooth as Silk’ Vietnamese Propagandist ‘Hanoi Hannah’ Dies at 87”, Jeff Stein, Newsweek, 03-Oct-2016, www.newsweek.com). More recently, the Argentine military dictatorship (el Proceso) during the Falklands/Malvinas War in 1982 employed the same tactic of a feminine radio announcer—known as “Argentine Annie” or to the Argentinian side, “Liberty”—as the sultry-voiced Anglophone bearer of bad (and fake) news for serving British combatants in the war.

‘Argentine Annie’ (YouTube video)

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Gillars in her radio show referred to herself as “Midge at the mike”

a common refrain from Nazis and other anti-Semitic fascist wannabes such as William Joyce and the BUF was that the world war was a war caused by Jews for the benefit of international Jewry which they tended to equate with capitalism

renounced to save her family’s property from being expropriated by the Mussolini regime

’Liberty’ no doubt kept the British forces in the South Atlantic amused with her references to the Royal Marines counting sheep and bizarre diversions into the historic origins of the modern lavatory

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