The Pioneering Australian Brewery founded by an “Enterprising Rogue and Scoundrel” – James Squire

Posted on by E Curb Nottus
Biographical, Local history

Pyrmont Bridge Road in the inner suburb of Camperdown—no small distance from the now pedestrian only Pyrmont Bridge itself—is where you’ll find the brew house of James Squire, reputedly Sydney’s first brewer. It’s current name, Malt Shovel Brewery, is a yesteryear nod to the “Malting Shovel Tavern”, a pub run by the brewery’s namesake and founder James Squire at Kissing Point (present-day Putney on Sydney’s Parramatta River) commencing ca. 1798. Squire (or possibly ‘Squires’) commenced cultivating hops on the riverside location around 1806. Squire is considered to be the first person to brew beer successfully in Australia, although some claim the title on behalf of one John Boston who made corn beer in Sydney in 1796 with the aid of an encyclopaedia. Boston’s Indian corn-based beer “was so successful that he erected at some expense a building proper for the business” (Iltis).

Squire also was particularly successful at it, so much so that he eventually acquired a vast estate that stretched from Parramatta River to a point north of Victoria Road. Squire’s real estate empire wasn’t exactly down to superior business acumen on the brewer’s part…Squire kickstarted his land holdings monopoly by revelling in decidedly unethical behaviour.

But more of that later, first let’s look at the earlier chapter of Squire’s life, the sequence of events that brought him to Britain’s colony at Port Jackson. From his early years in England Squire found himself on the wrong side of the law, arrested for highway robbery which launched him on a path of recidivism. He was subsequently nabbed for pilfering from somebody else’s hen house and managed to escape the noose through transportation to Botany Bay with the 1788 First Fleet. Being transported didn’t cure Squire of his predilection for thievery however. Stealing hops (an illustrious start to brewing immortality!) got him 300 lashes of the ‘Cat’ (150 immediately and another 150 on “lay-buy” when his back was deemed up to it again).

After winning his freedom Squire was granted a small plot of land which with “a little skillful swindling” from other less diligent emancipist-land grantees he managed to grow into an estate in excess of 1,000-acres (the “unethical behaviour” alluded to above).


Squire’s business was the recipient of government incentivisation a few years later when Governor King began encouraging the brewing of beer as a counter to the pernicious trafficking of rum and corruption perpetrated by the colony’s military. King’s largesse bestowed on the “enterprising rogue” included a cow and the title of Australia’s first brewer.

The brewery and Malting Shovel Tavern at Kissing Point was strategically located, roughly equidistant from the colony’s two arms of settlement (Sydney Cove and Parramatta) …very handy for thirsty passing sailors and boat passengers on the river. By 1820 James Squire was producing a weekly output of 49 hogsheads of beer most of the year long (Walsh).

Squire’s wealth did not rest on the brewery concern. Due to the vagaries of the local grain market and the import trade at the time, it rested on a number of diversified interests which included farming and grazing as well as beer making (Walsh).


Interestingly, the James Squire brewing company of today has, rather than playing it down, whole-heartedly embraced the “scoundrel’s’ legendary ill-repute as a marketing ploy. Convict-related names biographically referencing the exploits and misdemeanours of the man himself resound in the label titles of James Squire beers – “One Fifty Lashes”, “The Swindler”, “Broken Shackles”, “Hop Thief”, “Four Wives” (a reference to JS being married four times) and the like.

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Bibliography

G. P. Walsh, ‘Squire, James (1754–1822)’, Australian Dictionary of Biography, National Centre of Biography, Australian National University, https://adb.anu.edu.au/biography/squire-james-2688/text3759, published first in hardcopy 1967, accessed online 16 March 2021.

Judith Iltis, ‘Boston, John (?–1804)’, Australian Dictionary of Biography, National Centre of Biography, Australian National University, https://adb.anu.edu.au/biography/boston-john-1804/text2051, published first in hardcopy 1966, accessed online 16 March 2021.

‘The Incredible (and True) Story of James Squire’, https://www.jamessquire.com.au/

Brickfield Hill: From ‘Brickopolis‘ to Centre of a Sydney Retailing Dynasty

Posted on by Bonza Rottwheeler
Built Environment, Inter-ethnic relations, Local history, Retailing history

Sydney is chock full of locality names—names like Taverners Hill, Clifton Gardens, Pearces Corner, Tom Ugly’s Point, Russell Lea, Camp Cove, Tumble Down Dick, Bushrangers Hill, Brush Farm, Strawberry Hills, Charing Cross, etc—places on or off the map not big enough or important enough to warrant the status of ‘suburb’ in their own right.

‘Plan de la Ville de Sydney’ (Lesueur’s Map, 1802) (Source: State Library, NSW)

One of the earliest in the Sydney colony with an interesting back story is Brickfield Hill. Located on indigenous Gadigal country at the south end of the CBD, Brickfield Hill is a loosely-demarcated area❋ with a small hill, the place where the early colony’s clay was sourced for the making of bricks and tiles…bricks plus a hill, hence the name “Brickfield Hill”. This endeavour started virtually from year one of the European takeover of the Great South Land…the First Fleet in 1788 included  convicts with brick-making experience – James Bloodworth, the most significant of them was to prove invaluable to the embryonic settlement’s progress. With only makeshift accommodation in the form of canvas tents, the construction of more secure and permanent housing was of the highest priority. Bloodworth was immediately appointed master brick-maker for the Port Jackson colony by Governor Phillip, assigned labourers and tasked with the job of manufacturing 30,000 tiles per month [Ringer, Ron, Bricks, Dictionary of Sydney, 2008, http://dictionary of Sydney.org/entry/bricks, viewed 19 Nov 2020 ; ‘Brickfield Hill’, www.kathyprokhovik.com), 06-May-2018].

The public brickfield on the ‘Hill’ became such a hub of activity that in 1799 it was described as “a suburb of the town of Sydney … within a few yards of the main road” (George Street) [‘Bricks and Nails: Building Materials as Criteria for Dating in Sydney and Environs from 1788’, Robert Victor Johannes Varman, (Unpublished PhD thesis from the University of Sydney, Sept. 1993), www.ses.library.usyd.edu.au].

Brickfield Hill, George Street (Photo: JR Clarke / State Library, NSW)

By 1804 there were 72 houses within the village of Brickfield Hill, but it wasn’t the most salubrious part of Sydney to live…that part of George Street was “infamous for its steep, dangerous and dusty road” (Varman). The “exceedingly unpleasant” place, “covered by a filthy brown haze and choking dust storms of windy days” the southerlies that swept along the street were given the name the ‘Brickfielder’ [“Brickaholic’s tales behind the history of Sydney’s ‘golden mile’”, (John Huxley), Sydney Morning Herald, 26-Sep-2008, www.smh.com.au]. By 1840 the public brickfields had become a blot on the landscape…the dusty brick pits and polluting kilns were not conducive to the increasing residential composition of the village. Its dingy, seedy taverns were dens of crime and rampant practices of bestial cruelty. In 1841 the government ended the brick industry in the locality. In it’s place small brick-making concerns in private hands fanned out in directions south and west to suburbs such as Newtown, Camperdown, Pyrmont, Glebe and to St Peters which eventually emerged as the premier site for brick-making in Sydney. Merchant stores, warehouses and more housing (leading to slum conditions) helped fill the void in Brickfield Hill (Varman).

(Source: SL – NSW)

Gradient was a sizeable issue in Brickfield Hill in the early period … the steeply sloping terrain along that section of George Street impeded the transport of heavily-laden carts. During the 1830s the authorities finally addressed this. A colonial earth-moving project succeeded in reducing the gradient between Bathurst and Liverpool Streets to a more gradual and manageable slope [‘Brickfield Hill (1) – The Hill’, Sydney Eye, www.sydneyeye.blogspot.com/].

At the beginning of the 20th century Brickfield Hill achieved the kudos of an altogether different association as the new home of one of Sydney’s early retail giants. In 1905 Anthony Hordern and Sons opened its “Palace Emporium” on the site, their mega-department store rose up on the ‘Hill’ – six stories high and comprising 21 hectares of retail space. At its zenith Hordern’s Brickfield Hill emporium was reputedly the largest department store in the world. [‘Brickfield Hill’, Wikipedia, http://en.m.wikipedia.org].

In its post-department store life the Hordern building’s vast “rabbit-warren” network of rooms and corridors was home to the Business School of the NSW Institute of Technology until the 1980s. Acquired by Malaysian property developer Ipoh Garden Development in 1985, it was demolished the following year amid considerable controversy to make way for the World Square complex⍉ [‘Anthony Hordern & Sons’, www.wikiwand.com].

With the leveling of Hordern’s Palace Emporium building and the earlier closure of the Brickfield Hill post office, Brickfield Hill’s long existence as an identifiable locality in Sydney’s CBD was consigned to the past.

PostScript: The Hordern story
From humble beginnings as a King Street (Sydney) drapery shop in 1823, Hordern and Sons built up an Australian retail empire.  After a stint in Melbourne retailing, Anthony Hordern (Senior) built his first Sydney emporium in Chinatown (Haymarket). The AH showcase, opened in 1905 to replace the fire-destroyed Haymarket emporium, was the new Palace Emporium (AKA the “Senior Store”). The Brickfield Hill retail ”super-store“—with a main entrance of imported Italian marble—later diversified its commercial activities to include a branch of the Commonwealth Bank, tea rooms, a post and parcel office, rest rooms, public phone booths and a Thomas Cook travel agency. Expansion of the business occurred from the Fifties with new Hordern & Sons stores opening in Canberra, Wollongong, West Ryde and Mid-City Pitt Street.  By the late 1960s Anthony Hordern & Sons was massively losing business to suburban malls and to city competitors…it’s retail empire crumbling, the Brickfield Hill flagship was acquired by Waltons Ltd. In early 1973 the doors of the iconic retailer, once lauded as a “colossal business premises”, closed for good. (Wikiwand entry).

🔽 (Caroline Simpson Library & Research Collection. Sydney Living Museums. [TC 658.871 HOR/54]) 

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❋ roughly covering the area from Sydney Town Hall (Bathurst Street) to Central Station, skirting the present-day locales and suburbs of Haymarket and Surry Hills

⍉ which then stayed as a gigantic hole In the ground for 18 years until World Square was completed in 2004

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